Types Of Consumer Marketing

The many types of consumer marketing include sales promotions, advertising, coupons and Internet promotions. The key to consumer advertising is focusing on the right target market for your products and services. Many companies use market research surveys to garner demographic information about their customers, which includes their age, household income, occupation and household size. Companies then target specific demographic groups, which are often the most consistent buyers of their products and services.

Direct Mail

You can reach consumers through direct mail in several ways. Small businesses like beauty salons and restaurants frequently use coupon magazines to reach consumers. Coupon magazines are booklets of coupons distributed to residences that contain coupon ads from multiple advertisers. Coupon advertising is effective, because many people clip the coupons then redeem them before the offer ends. You also can mail postcards to consumers about your products and services. Postcards are usually cheaper to mail than envelopes. However, some companies, like mail order businesses, often use direct mailings. A comprehensive direct mailing with sales letters, brochures and order forms provides the consumer with more product information. Consequently, consumers will often mail in orders and money directly after receiving the packages.

Display Ads

Display ads can be placed in magazines and newspapers. Your display ad can vary from the size of a business card to a full-page ad. Smaller companies will often place multiple small display ads in various magazines or newspapers. You can potentially reach more customers with multiple ads. Another type of display ad is a yellow pages ad. Small businesses often place both print and online display ads with their local yellow pages. The advantage of using the yellow pages is that most consumers have them. Therefore, people can look your business up when they need your types of products or services.

Referral Marketing

Many companies use referral marketing, especially direct sales companies. For example, a saleswoman who sells perfumes and cosmetics at home parties will often ask party attendees if they want to have a party. Health clubs sometimes ask members to write down friends and family members who may want a health club membership. Referral marketing is basically asking current customers if they know anyone else who may benefit from the company's products and services. However, referral marketing works best when you are working with satisfied customers. People are more likely to recommend your company if they had a positive buying experience.

Customer Loyalty Programs

Customer loyalty programs are designed to build long-term sales, according to "Entrepreneur" magazine. For example, a video rental company may offer frequency cards to both existing and new customers. The frequency card is usually plastic and contains a magnetic stripe on the back. The magnetic stripe is usually programmed in the store's computer and register and properly identifies a customer when she makes a purchase. You can reward customers based on the number of times they use the frequency card. For example, give your video rental customers a free drink once they spend $10, or a free popcorn when they spend $20.

Tags: products services, will often, yellow pages, businesses often, frequency card, magazines newspapers, magnetic stripe

Job Description For An Aflac Account Executive Position

Job Description for an Aflac Account Executive Position

Aflac is a fortune 500 company which provides voluntary benefits to over 50 million customers worldwide. Penned as one of the best companies to work for in America, Aflac hires the best to ensure that its customers are its top priority. To be an account executive with Aflac, applicants must be goal-oriented who loves to work in a professional sales atmosphere.

Requirements

The most important aspect of this position is for an individual to show her full potential; therefore no sales experience is required, but the individual must be self-motivated and willing to learn new techniques through her position. Having good verbal skills and being able to work with others is a plus. A college education may also be required, particularly individuals who have a bachelor's degree in business, but a high school diploma may be sufficient to apply.

Responsibilities

An Aflac account executive is responsible for creating new sales from the general public or businesses through networking, referrals, or marketing calls; organizing meetings with potential and current clients to customize an Aflac benefit plan that suits their organization's needs; and to enroll clients into service accounts.

Salary

According to Payscale.com, in August 2010, the average salary for an Aflac account executive is between $37,519 to $61,377. Along with salary, employees can obtain more financial incentives, including yearly bonuses, which ranges from $1,963 to $10,373. Commission is also a consideration, but it depends on the individual's sales for each month or year. Yearly commission can vary from $10,053 to $40,312.

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Internet'S Impact On Families & Couples

The Internet

Since its initial popularity in the 1990s, the Internet has had a large impact on both both families and couples. Some of these impacts are considered positive and some are considered negative.

Significance

The Internet allows women to telecommute or work at home as they raise young children. This can help provide a more nurturing and loving environment for children, which may strengthen the relationship between a telecommuting woman and her husband.

Benefits

The Internet can help families and couples save money on communication with extended family members or when they are apart. Sending pictures, videos or e-mails is less expensive than regular mail, and the information arrives much more quickly than snail mail.

Positive Effects

The Internet can be a learning experience for both adults and their children as well as married or unmarried couples without children. Adults can read the news online and children can do research for homework assignments. Families and couples can also pay bills online and watch videos.

Negative Effects

Teenagers can spend too much time online playing games or doing things outside the realm of their homework. Young girls using Facebook.com or other social sites may come in contact with strangers who could do them harm. Moreover, the omnipresence of dating sites can lure a man or women into a potential affair, which can ruin their relationship.

Pornography

The rampant use of pornography by male teenagers can create severe conflict between he and his parents. Men who view pornography frequently may jeopardize their relationship with their wife or girlfriend.

Tags: families couples, their relationship

Flat Pack Promotional Gifts

Purchase promotional koozies to market your company.

If you work in the marketing field, then you know how important promotional gifts can be to marketing your company and garnering public support. There are a variety of flat-packed promotional gifts that you can customize through online vendors to reflect your company's logo and colors.

Promotional Koozies

Purchase a lot of koozies featuring your company logo and slogan. Koozies are made from insulated material and slip on cans of cold beer or soft drinks to keep them cool while simultaneously keeping your hands dry. They are considered a "flat-packed" promotional gift because they easily collapse and flatten and can be shipped this way in large quantities.

Paper Lanterns

Order a lot of paper lanterns to promote a lighting or party company. You might not want to print your company name on the lanterns unless it is printed in a script that is part of a flowery or starry design, for example. This way, your potential customers can use the lantern in their home. You might attach a tag or card with each lantern with your company's name, slogan and contact information so that potential customers know where the free lantern came from. This idea would especially work if you gave away a string of lights with tiny paper lantern covers. Attach the note or card on the end of the string of lights.

Luggage Tags

Luggage tags are a functional, flat-packed promotional gift. Have your company logo and slogan printed on the front of a plastic luggage tag. You can order the luggage tag in the colors of your company. This is a promotional gift that likely will get some mileage -- and you will promote your company to every person who picks up the potential customer's luggage.

Pen Pot

Order a set of promotional "pen pots." These gifts essentially are pen holders. They are consider flat-packed because they collapse and can be transported while laying flat and packed on top of one another. You can have your company logo, slogan and contact information printed on the outside of the pen pot.

Tags: your company, company logo, your company logo, company logo slogan, flat-packed promotional, logo slogan, promotional gift

What Does A Tracking Pixel Finder Do

A tracking pixel finder protects you from a potentially dangerous class of online objects known as Web bugs. Web bugs, like tracking pixels, can give website owners and commercial interests information about you that you'd likely prefer they not have. Tracking pixel finders work behind the scenes in applications that you likely use every day.

Web Bugs

Web bug refers to a class of objects used to determine if a visitor to a Web page or the recipient of an email has performed a certain action. For example, an owner of several websites can determine if individual surfers have visited their sites by implanting a Web bug in the sites that requires the surfer's computer to request a certain image each time they visit one of the sites. Tracking pixels are a class of Web bugs that use images exclusively.

How Tracking Pixels Work

A tracking pixel is typically a 1-by-1 pixel image in the GIF format. When navigating to a site containing this image, your Web browser will, in the course of executing the page's source code, request this image from the site's server, even though you can't see it. The server identifies your computer by its Internet protocol (IP) address, and with this information, the Web master can determine if you've been to that site before.

Tracking Pixel Downside

The use of Web bugs, and tracking pixels in particular, is frowned upon. Because of the way a tracking pixel works, someone using them can determine not only when the tracking pixel was accessed, but where, as well. The tracking pixel is activated when the recipient loads the images within the email, which is recorded by the server. The user's IP address is then sent to the sender's server. The IP address contains information concerning the recipient's location.

Tracking Pixel Finders

A tracking pixel finder is a script used by an email service or a plug-in by a Web browser that actively searches for tracking pixels and either prevents them from loading or warns you that the site is employing them. In the case of an email service, the tracking pixel finder identifies a Web bug and then the email client prevents the associated images from loading. In some cases, an email service prevents all images from loading unless you allow them to by clicking on a specific button or link.

Tags: email service, from loading, pixel finder, tracking pixel, images from

Get Traffic On Facebook

A free Facebook page gives you the opportunity to share things -- from products and services to causes and personal interests -- with a wide audience. Just creating a Facebook page doesn't guarantee you an audience, however. You can implement some basic Facebook marketing ideas to promote your Facebook page, increase traffic and get the results you want, whether it's bigger readership, more sales or new friends that share your passions.

Instructions

1. Leave comments and posts on other pages, groups and profiles. You can post these under the name of your page by clicking "Use Facebook as..." in the right sidebar of your page. People who see your comment will click through and visit your page.

2. Promote your page on other social networking sites, such as Twitter and MySpace. Post updates to notify users of new features, posts and links on your page and encourage them to click "Like."

3. Create a Facebook badge or "Like" button to promote your page on another website or blog. Click "Edit Page," then click "Marketing" in the left sidebar to get started. Following the steps will produce a code you can add to another website.

4. Click "Share" in the left sidebar of your page to open a pop-up window with sharing options "On your own Wall," "On a friend's Wall," "In a group" and "In a private message." Click "Share Page" once you've chosen your audience.

5. Ask other pages to add you to their "Favorites." They can do this by visiting your page and clicking "Add to my page's favorites." Return the favor so you both benefit from the advertising.

6. Click "Edit Page," then click "Basic Information" and update your details with relevant information to ensure that people find you in Facebook and general Web searches. Use keywords to increase your visibility. If your page is about your dog-grooming business, for example, use the keywords "dog care," "pets" and the name of your city.

7. Pay for targeted advertising on Facebook. Click "Edit Page," "Marketing" and then "Advertise Facebook" to get started. You can target audiences by certain characteristics, such as age, location and interests.

Tags: your page, Click Edit, Click Edit Page, Edit Page, Facebook page

Fda Laws

The U.S. Food and Drug Administration has been the subject of nearly 200 pieces of legislation regulating consumer products affecting public health and safety in America.

History

The first legislative effort to regulate public and consumer health information was The Food and Drugs Act of 1906. Since then, many other laws, like the Food and Drug Administration Modernization Act of 1997 and the Kefauver-Harris Amendments of 1962, have been established as a result of or in association with this legislation.

Coverage

The laws surrounding the Food and Drug Administration pertain mostly to pharmaceutical products, medical devices and food safety information. Laws like the recent the Food and Drug Administration Amendments of 2007 are put into place to advance reviews of proposed new drugs and medical devices.

Enforcement

The Office of Regulatory Affairs under the Food and Drug Administration is responsible for developing the policies implemented today, while the Office of Criminal Investigations is solely responsible for the enforcement of such policies.

Impact

As a result of the FDA laws, the administration is able to regulate approximately $1 trillion dollars worth of proposed products per year.

Consumers

The FDA operates its own docket management system to archive all administrative proceedings and regulatory documents pertaining to the Administration. The system is administered through the Federal Dockets Management System (FDMS) and can be accessed by all consumers.

Tags: Drug Administration, Food Drug, Food Drug Administration, medical devices

Design A Promotional Product Strategy

Design a Promotional Product Strategy

Good advertising and marketing efforts require a number of elements. In addition to the words, graphics and placement of ads, promotional items can be the longest lasting and most memorable. A good investment, promotional products remain with the customer long after a TV or newspaper ad has been read. Properly designed, a solid promotional item will complete a marketing strategy.

Instructions

1. Interview promotional salespeople to find one who is a creative visionary, not just a gimmick salesperson. The best promotional salespeople provide free ideas.

2. Relay your company's objectives clearly to the salesperson. You must know your intended audience and intended message.

3. Ask for samples. Often a picture is nothing like the real item and may not serve your best interests.

4. Include promotional items in your marketing budget. Be aware that ad specialty salespeople work on commission and often have room for negotiation on price. Working with the owner of a smaller ad specialty firm can save even more money, cutting out the middle salesperson.

5. Vary the items that you give away to suit the target. Cheaper items such as pens and clips are good for trade shows and large events. More expensive items such as tote bags and shirts are best for mid-level recipients, and exclusive products like marble paperweights or gold pens can be saved for executives and purchasing agents.

6. Promote your giveaway in event advertising materials. Let customers know that an item is available and what they must do to receive it.

7. Arm outside sales representatives with products. Make sure they leave the promotional products at every call.

Tags: Design Promotional, Design Promotional Product, items such, Product Strategy, promotional items, Promotional Product, Promotional Product Strategy

Write A Rationale Statement

Many educators use a rationale to explain why a given component of a curriculum was selected.

A rationale statement outlines the reasons for an activity or a decision. Many educators use a rationale to explain why a given component of a curriculum was selected. In an effort to make teaching more transparent for both students and parents, a rationale provides background information and discusses the foreseen benefits and potential challenges of a classroom activity.

Instructions

1. Provide the name of the work or material the activity will focus on, such as a website. If discussing a literary work, include bibliographic information, such as the title, author name, publication date, publisher and edition number.

2. Identify the target audience, including the age group the activity is suitable for and class type, such as special education.

3. Summarize the contents of the material. Use your professional and practical knowledge to discuss the impact you expect it to have on the students.

4. Describe the objectives for using the material.

5. Indicate how the material will be used, such as individual or group study, and explain how it will achieve the stated objectives.

6. Identify any problems that could arise. Suggest and describe possible solutions to these problems.

7. Suggest alternative works students might read and briefly justify your choices.

Tags: component curriculum, component curriculum selected, curriculum selected, educators rationale, educators rationale explain

Problems With The Transition To Ninth Grade

Student alertness and attention span play major roles is student success.

Students who enter the ninth grade generally begin school with a high level of uncertainty due to unfamiliarity with the new school's environment. This transition has the potential to either make or break the student's academic experience. Unfortunately, there are some common factors that affect students' transition from eighth grade to ninth grade. If these factors are addressed, the student has an opportunity to transition better and begin a track of academic success.

High School Social Environment

Social interaction is an important component of the life of a graduating middle school student. Students leave middle school severing strong bonds with teachers and their peers. Upon entering the ninth grade, these students have to begin renegotiating new relationships oftentimes based on different standards from those in middle school.

New ninth grade students may experience anxiety, stress and uncertainty trying to interact with such a diverse student body in terms of ages and maturity. High school socially acceptable behaviors and practices may differ from those ninth graders are accustomed to in middle school.

High School Organization and Structure

Middle school schedules and organization are drastically different from that of high school. Ninth graders may find it overwhelming because of the structure and schedule of high school classes. In general, middle school students are accustomed to having small classroom settings, nurturing relationships with teachers and more fun-infused learning. However, high school educational structures require students to move expeditiously from class to class, adjust to six or seven different teachers' requirements and syllabuses, and the overwhelming pressure to perform academically in expectation of graduating on time.

Additional concerns include the manner in which schools staff ninth-grade courses. Oftentimes those subjects are staffed with inexperienced new teachers who may not understand all of the intricate details of the issues ninth grade students experience with a new transition to high school.

Time Management

Time management is essential for the success of new ninth grade students. Most ninth grade students are not accustomed to managing academics, social and extracurricular activities all at the same time. Ninth grade students have to learn skills about prioritization and scheduling in order for them to be successful. Oftentimes, when students become overwhelmed with all of their responsibilities, they become disengaged with their academic studies and homework first. This practice is detrimental to the student's completion of her academic courses.

Student Academic Deficiencies

Academic deficiencies result from students not mastering middle school core subject matter. Some students are able to move through elementary and middle school by just getting by academically. However, in the ninth grade, the student becomes responsible for his own learning and academic achievement. This new-found responsibility, coupled with gaps in math and reading, often places ninth grade students at risk of academic failure.

The lack of preparation may be attributed to common misconceptions middle school students have about high school. Some students perceive only the social environment of high school and ignore the importance of academics. In addition, teachers have less time and resources to assist students lagging behind academically because of the number of students under their care.

Tags: ninth grade, grade students, middle school, high school, ninth grade students

Salaries Of Non Profit Executives

Nonprofit executive on a cell phone.

Salaries of nonprofit executives vary according to organization type, responsibilities and geography. In smaller job markets, for example, salaries are typically less than in a highly competitive job market. Common nonprofit executive job titles include executive director, executive vice president and director.

Definition

Community organizations endorsed by private contributions have existed in the United States since the mid-18th century. In modern society, the word "nonprofit" refers to a type of business that is organized under rules that forbid the distribution of profits to owners.

Considerations

Though nonprofit owners do not participate directly in the profits of the organization, executives are compensated for their level of participation in programming and fundraising activities.

Executive Director

The executive director is responsible for the management of all human and financial resources needed to achieve an organization's mission and execute the objectives set forth by its board of directors. As the organization's figurehead, the executive director should expect salaries ranging from $50,000/year to well over $200,000, according to a 2010 Payscale salary report.

Director

Nonprofit directors usually have a job title that reflects their area of responsibility. Directors who focus strictly on development or operations might be called a director of development or director of operations. Directors typically report directly to the CEO, vice president or executive director. Reported national averages of nonprofit directors to range from $70,000 to $115,000 per year, according to a a 2010 Salary report.

Executive Vice President

Executive vice presidents typically are responsible for providing regional, national or global leadership in strategic planning, communication and evaluation of programs and policies necessary to achieve all established region-wide objectives. Payscale reports average salaries of executive vice presidents range from $75,000 to $120,000 per year in 2010.

Tags: executive director, from year, according 2010, range from, range from year, vice president

Display Board Design Ideas

Elevate your science fair project or trade show booth with a simple, effective display board presentation.

Science fairs, trade shows, and classroom bulletin boards all use the display board to promote work, sum up activities and inform others. The key to creating a successful display board for any purpose is to clearly lay out the information. Incorporate graphics that support and promote the text. Use simple, attractive colors that allow the viewer to easily read the text. Be sure information flows logically. Incorporating an interactive element helps keep viewers involved with the presentation.

Planning

According to River Edge School--which hosts an online science fair handbook--it is best to begin construction of a display board design by sketching it on paper. Lay out where the title, text, graphics and other pertinent information will go and analyze the sketch prior to placing information on the board. This allows the board creator to have an objective look at the flow of information prior to beginning the board’s construction.

Layout

The layout of a display board should be logical, otherwise a viewer may get lost in the text and graphics without understanding the message. According to the Science Buddies website--which offers resources and ideas for student science fairs--it is best to organize display boards for science fairs or other information-driven boards like a newspaper. The information and graphics should flow from top to bottom and then left to right. People are familiar with this layout and should not have trouble working in this manner.

Colors and Text

Text should be large enough to be legible, and in an easy-to-read font. The Science Buddies website recommends using a simple font in at least a 16 point size. River Edge School recommends using colors to set heading and text apart from one another, which helps guide the eye through the presentation board. Use colors that contrast with the board but are not jarring, and back blocks of text with colored construction paper to further enhance readability.

Graphics

Like text and color choice, the graphics on a display board must be simple to interpret, colorful and visually interesting. Place graphics in separated blocks throughout the board. Include graphics that "tell the story." For example, feature graphics that display the parts of an experiment from beginning to end. This way, a viewer will understand the display even if they do not take the time to read the text. For bulletin boards, choose complementary, bright colors to encourage viewers to take the time to stop and view the work displayed.

Interactive Elements

Encourage viewers to spend time at your display board by including an interactive element. Give them samples of products, graphs and pie charts to view, or a mini hands-on activity associated with a product or experiment. Calendars and charts make effective classroom bulletins because students must fill in the information, allowing them to engage with the display.

Tags: display board, graphics that, bulletin boards, colors that, interactive element, read text, recommends using

Factors Affecting Team Communication

Effective team communication proves vital to a productive workplace.

Effective team communication is vital to a productive work environment. In fact, poor team communication is a primary reason for a failed career, according to the University of Northern Iowa. Effective group communication relies on understanding interpersonal communication basics and how they can improve or hinder messages. Interpersonal communication factors that influence effective communication include ability to listen, nonverbal communication, culture and conflict resolution.

Ability to Listen

Effective communication requires sharing ideas. This means not only sharing your ideas, but also listening to ideas from others. Using listening strategies, such as active and reflective listening, helps you to become a good listener. Active listening involves using nonverbal communication, such as eye contact and posture, to help you listen. Reflective listening requires rephrasing what the other person said to ensure that you understood the other person's idea correctly. For example, if someone says "Scheduling more cashiers should help us keep lines down during the holiday season," you could respond, "Yes, more cashiers should prevent long lines."

Nonverbal Communication

Group communication works best when members trust each other. Nonverbal communication, such as facial expressions and body language, can establish trust or raise suspicion. It builds trust when the nonverbal messages sent complement the verbal ones. On the other hand, nonverbal communication that contradicts verbal communication indicates trust issues, such as a person who says he just made a stressful decision but seems relaxed.

Culture

Biases and prejudices created by culture cause barriers to effective team communication. For instance, a man from a culture that views women as inferior to men might have trouble working as equals with women. Overcoming such barriers involves learning about different cultures and shattering stereotypes. Starting conversations about cultural diversity can increase knowledge and deflate stereotypes, according to Ohio State University. For the example above, this would entail demonstrating to the man his female co-workers are equally capable and deserve respect.

Conflict Resolution

With team communication comes conflict. Conflict will more likely benefit group communication if you confront problems, in a respectful manner, as soon as possible. "I" statements are one way to ensure you discuss issues respectfully without causing others to become defensive. "I" statements put the focus on you rather than the other person. For example, "I feel we need to go into further detail about our marketing plan" would be better than "You didn't give enough attention to our marketing plan."

Tags: team communication, nonverbal communication, other person, cashiers should, communication such, group communication

Create An Election Flyer

Distribute a flyer that encourages people to vote.

If Election Day is approaching and you want to encourage friends and neighbors to vote, then consider making an election flyer that reminds them of the location of your neighborhood precinct and informs them of the different candidates on the ballot or of a specific referendum question. You can do this with a little research and by using a free event template that downloads into your word-processing program, such as Microsoft Word. Spend an afternoon canvassing your neighborhood and talking to neighbors about the issues.

Instructions

1. Download an election-themed event flyer from a free template website that is compatible with your word-processing program. For example, Microsoft Word offers free event flyers that you can customize. To download the template, click on the "Download" button.

2. Type the file name you want to give your template in the box provided and click "Save." The template will automatically download into your word-processing program.

3. Click twice on the text boxes on the flyer and replace the filler text with your personal message to voters. For example, the location of the voting sites in your neighborhood, profiles of the candidates in heated races and bullet points on the big issues on the ballot. Provide your contact information in case someone wants to follow up with you to ask questions about a particular detail or issue.

4. Save your flyer again and then print one copy. Have the flyer mass-copied at a professional copy center to save money on paper and ink.

Tags: your word-processing program, word-processing program, your neighborhood, your word-processing, flyer that, free event

What Is An Account Handler In An Advertising Agency

An account handler is often referred to as an account executive in an advertising agency. The handler is often considered a liaison between the advertising agency and its clients, the advertisers. Account handlers are the agency contacts for clients, and they manage all general interaction and communication between the advertiser and agency.

Advertiser-Agency Relationship

Advertisers are profit and nonprofit organizations that deliver paid messages through various types of advertising media. Some advertisers have their own in-house advertising departments, but many work with external ad agencies that help them develop unique advertising campaigns and then facilitate placement through selected media. The advertiser is the client that hires the agency and pays it for its creative development and advertising management services.

Account Handler Duties

An account handler generally functions as the client's main contact who helps make certain the advertiser's needs are met. Specific duties for this position are to convey the client's specific campaign requirements and expectations to the agency team, monitor client deadlines, make certain agency performance meets advertiser standards and help develop the agency's long-term relationship with the client, according to Spotlight Ideas.

Employment Settings

Account handlers work in a wide array of advertising employment settings. Traditional creative advertising agencies and integrated advertising agencies are among more common workplace settings. Other prominent agency settings include direct marketing and digital agencies. Account handlers also work in other types of marketing companies, such as media and public relations agencies. Account handlers sometimes move into other management roles within the advertising industry.

Additional Insights

Account handlers typically report to account managers or directors. An account handler's job is often one of the more challenging roles in an ad agency, but it does not always bring significant glamor. The Total Jobs website notes that handlers commonly work from 9 a.m. to 6 p.m., though advertising agencies notoriously function at odd hours when working on major client projects. Handlers need good communication skills, presentation skills, confidence, people skills and a good business sense.

Tags: Account handlers, advertising agencies, handler often, account handler, account handler often, advertising agency

Get Advertising For My Website

According to an April 13, 2011 report in "The New York Times," Interactive Advertising Bureau and PricewaterhouseCoopers research shows that $26 billion was spent on online advertising in 2010. Of that total, $12 billion was spent on search advertising. Search advertising consists of ads that appear on search engine results pages and also on other websites that display ads from the search engine ad network. The advertiser pays each time the ad is clicked on. On search engine results pages, such as Google, text-based ads appear on the top and to the right of organic search listings. Website owners can also opt in to display advertising on their sites from these search advertising networks and receive a percentage of the cost paid by advertisers.

Instructions

1. Complete Google's online AdSense application form. Provide information about the website that you want to run ads on and what kinds of ads you agree to run. You will also need to decide if you are applying as an individual or as a business and provide payment information. Google will then review and approve your application.

2. Log in to your AdSense account at google.com/adsense and select the AdSense setup tab. From there, select AdSense for Content and advance though the steps to create your code. At the end of the process, copy the code provided.

3. Paste the code into the body section of your website. If you are using Dreamweaver, paste the code into your site using the code view. If you are using WordPress, many themes have built-in widgets for AdSense. If your theme does, paste your code into the WIdget.

4. Save and upload your website. The ads should appear once the page is uploaded, but it may take a few hours for the ads to be targeted to the content on your site.

Tags: code into, search engine, billion spent, engine results, engine results pages, results pages, search advertising

Hypothetical Organizational Structure

Creating an effective organizational structure is key to a company's success.

The organizational structure of any corporation requires a clearly mapped-out plan of how valuable human resources will be deployed and are deployed and utilized. This is a critical component of business strategy. A detailed structure, describing levels of management, reporting responsibilities and division of workload helps the company leadership effectively manage the company.

Creating Organizational Structure

The arrangement of employees is an essential management function.

Deciding who is in charge of what -- and who will report to whom -- is an essential management function. Without a solid organizational structure, a company can quickly lose sight of its vision, lose track of its goals, or lose key personnel because they are not being properly utilized. The larger the company, the more complicated the task becomes, with people separated by divisions and departments. A hierarchy of authority must be created so that these specialized tasks are monitored and managed properly.

Common Types of Organizational Structure

The Functional Organizational Structure groups employees by their specialties and abilities within the organization, with each reporting to an expert in that particular specialty, who reports to corporation leadership.The Divisional Structure has employees spread across the organization by their specialties and abilities, working in different divisions. The Matrix Structure has managers pulling employees from across the organization on a project-specific basis to achieve their goals. The Horizontally-Linked Structure has a simple straight-forward structure with employees grouped along the production chain process to create, make and sell, the product.

Making Changes to the Organizational Structure

As important as an organizational structure is to a corporation, it cannot remain static. Changes in market forces, product innovation, increased competition, or a change in key personnel can and should require a company to make changes in the way that it distributes its workload and accountability. If a company eliminates a division, acquires another company or in any other way changes its focus and/or goals, a new organizational structure must reflect that.

Organizational Structure as an Evolving Mechanism

Each organizational structure, while being strictly administered and adhered to while it is in place, must remain flexible. A part of the company leadership's role is to determine when modifications are necessary and appropriate, given the current circumstances. The organizational structure exists to make the company effective and efficient, and must change and evolve with these circumstances. A company that is quick to respond to outside market forces by responding with internal reorganization has a better chance of being successful.

Tags: Organizational Structure, across organization, company leadership, essential management, essential management function

Advertise In Magazines

Magazine advertising, which tends to focus on niche audiences, is trustworthy and less invasive than other advertising forms. The reader flicks through pages leisurely, looking at content, photos and ads. Knowing advertise in magazines is important to the promotion of your product. Read on to learn how.

Instructions

1. Start small and stick to your budget. Find local and niche magazines and advertise with a 1/4 or 1/3 page. Or, choose to run the ad every other month instead of monthly. Starting small allows you to find what works best before committing to a large, expensive campaign.

2. Be simple. Make sure your ad is readable and draws in your target audience. If the reader needs lots of information to understand the full scope of your product, draw attention to a website link instead of printing extra or excessive content on the ad.

3. Decide whether or not to hire an advertising agency. Agencies cost more but have a great knowledge of the market and a team of business-minded and creative staff to work on your project. If your budget doesn't allow this, you can do it yourself with a little more work.

4. Choose whether to hire a graphic designer. If you go with an agency you probably won't need an outside artist, but if you choose to do it yourself, a graphic designer is worth the price for quality work. Ask to see the designer's work and discuss copyright options before committing to the project.

5. Be creative. Add humor or cleverness to your advertisements if possible but remember to keep your ad simple and professional. Magazines allow for full color and glossy ads, so make the most of it and bring innovation to your promotion.

6. Talk to the magazine's advertising sales staff. Ask about circulation, lead time and competing advertisers, and get a rate card--a sort of price schedule. The sales staff should work with you to decide the best frequency and placement for your ad.

7. Be aware that effectiveness is difficult to measure. Some customers may tell you they saw your ad; but don't pull your ads just because you don't get immediate feedback. Be willing to change your promotion as necessary and add to competing niche magazines as your business grows.

Tags: before committing, graphic designer, niche magazines, sales staff, whether hire

The Average Salary Of A Relationship Manager

Relationship managers develop and execute customer-service and public-relations initiatives to ensure customer satisfaction and promote positive images for companies. The annual income of a relationship manager is highly dependent on how much experience he has in the field.

One to Four Years of Experience

Relationship managers with one to four years of work experience in the field earned annual salaries of $41,135 to $70,091 as of July 2009.

Five to Nine Years of Experience

The average salary range with five to nine years of experience was $50,604 to $86,298 in July 2009.

10 to 19 Years of Experience

The average income of relationship managers with 10 to 19 years of experience in the field was $59,906 to $107,529 in July 2009.

Most Experienced

Once relationship managers achieved 20 years or more of work experience, their maximum average salary increased to $119,375 as of July 2009.

Benefits

In July 2009, many relationship managers received additional benefits that increased their overall compensation packages, including 2.8 to four weeks of paid vacation time and annual bonuses of $8,000 to $20,000.

Tags: July 2009, experience field, relationship managers, Years Experience, Experience average, income relationship, managers with

Kiosk Sales Strategies

To run a successful kiosk, you need to establish a marketing strategy before opening.

If you want to set up a kiosk, you should create a business plan and prepare your sales strategies before you embark on the project. Kiosks exist in malls and on street corners, providing full and self-service opportunities for customers to access everything from information technology to bubble gum. If you want to sell a product or service and don't need a large sales or office space, set up a kiosk to reduce operating costs.

Location

Map out a location for your kiosk that will allow you to reach your clientele. Food kiosks do well in areas where tourists or workers look for a quick bite to eat. Cosmetics and jewelry kiosks often succeed in the hall space of malls where people can browse as they walk from store to store. If you decide to establish a kiosk that sells newspapers and small food items, consider setting up the kiosk near a university center. Newspaper and magazine kiosks can succeed near subway or bus stations. Once you've decided on your product or service, research possible locations to identify a site which will attract the clients that will want and need your product or service.

Staffing

Select staff members who have the ability to represent your product or service. Your staff should have all the data necessary to provide customers with the information that they need about your service or product. Your staff should make impressions on potential customers by smiling and engaging people as they walk by. Train your staff by impressing on them the importance of making eye contact with people passing by and initiating conversation with to encourage them to consider the items that you sell. Don't give your staff "busy work" to do in the kiosk that might prevent them from engaging with potential customers.

Marketing the Kiosk

Create a marketing plan that will allow you to reach out to potential clients. Decorate your kiosk creatively. If your kiosk sits in a place where you can play music, consider playing tasteful and intriguing music to encourage people to come and check out the kiosk. If your kiosk sells food, try to keep a spicy soup bubbling on the stove at all times so that people walking by can smell your aromas. If you sell ethnic food or other ethnic specialty items, have your staff dress in a traditional ethnic dress.

Tags: product service, your kiosk, kiosk that, that will, your product

Start Up A Printing Shop

Businesses are in constant need of professionally printed presentation documents.

Print shops serve a wide variety of customer needs from basic document printing to full print campaigns. When considering a print shop start-up, think about what type of printing services you will offer. Start off small and increase your services as your business grows. Research your local market to determine what print services are in high demand. Businesses in most areas need fast turnaround on basic presentation documents. Focus on providing high quality printing services to local businesses with a faster turnaround than printing shops that offer the full spectrum of services.

Instructions

1. Research your target market carefully to determine best compete. Write a detailed business plan based on your research. The business plan should reflect your business through its first year. Include analysis of the market, analysis of your competition, a marketing plan, financial documents, and any legal documents necessary to start your business. These will include business and tax registration forms as well as lease or purchase rates for property and equipment. Focus on providing exceptional service for a small segment of your market when you first start.

2. Fill out and file the necessary legal and tax documents at your local, state, and federal level. Join your local Chamber of Commerce to take advantage of the experience, resources, and networking opportunities it will provide. Visit your Small Business Association office. They are a government run organization set up to provide free services for business start-ups. If you require more specialized assistance they can refer you to an attorney or accountant.

3. Find a production/storefront for your print shop based on your market research and budget projections. Location for a print shop is critical. Base your location on your market research. A location central to the businesses you will serve will be convenient for your target market. Enter into a lease agreement or attempt to purchase the property.

4. Research printing equipment and your options for purchase or lease. An advantage to leasing equipment is that company you lease with is responsible for the maintenance of the equipment. At the start this may be an ideal arrangement to keep costs down and allow for growth over time. Get the equipment manuals and any training materials from the printing equipment dealer. If there are workshops available on operating the equipment take advantage of those. Otherwise, read the manual thoroughly and ask lots of questions of the dealer.

5. Purchase standard printer, fax, and copy paper as well as card stock in several weights. Purchase stationary in white, linen, and cream. Offer other selections for special order. It is best to start out with basic selections of paper and other stationary. Over time you will become familiar with your regular needs. Purchase staplers, hole punches, and paper cutters as well as a couple of tables to have out for people to assemble their documents.

6. Set up your printing shop. Place the printers and supplies in the back area of the shop. Place the tables, staplers, hole punches, and paper cutters in the front of the shop. This area will be reserved for customer service.

7. Work with a web design company to design a website for your print shop. Use it as a virtual brochure for your print shop. Create a blog to offer print and design tips. Update the blog regularly to keep visitors to your website coming back. Post promotions and updates to your shop on the front page of the website and in your blog. Create an interactive forum to allow clients to provide feedback. Integrate social networking links into your site. Launch the website when you open your doors for business.

8. Advertise with local newspapers to get the word out about your new printing shop. Send out a press release to local newspapers to announce your opening. Join your area Chamber of Commerce to take advantage of the networking opportunities and their collective advertising resources.

Tags: print shop, take advantage, your business, your local, your market

What Is Aseptic Atmospheric Packaging

Pharmaceutical products use aseptic atmospheric packaging to preserve sterility.

It is a fact of our modern world: we don't eat a lot of food that is grown at home. Many products travel great distances between the source and the consumer. Aseptic atmospheric packaging is a technique for keeping those foods fresh.

History

Aseptic atmospheric packaging has been around since the 1940's, but was not widely used until the 1960's. A package that could protect a product from light, air, moisture or other harmful factors reduced the amount of time it took the product to spoil. This meant that food could stay fresher, longer. Today, several common products such as juice, milk, baby food, soups, pharmaceuticals and many others are packaged this way.

Process

The process starts with sterilization of the product and the package. To avoid contamination, it is carried out by a specialized machine. The product is then packed and sealed in the sterile container and sealed so it is airtight. The entire process is completed under entirely sterile conditions.

Facts

Products sealed this way do not require refrigeration until they are opened, when the airtight seal is broken and the product is no longer sterile.

Tags: atmospheric packaging

Communication Products For The Visually Impaired

Individuals who are blind, have poor vision or are color blind often need communication products to help get ideas across to others or to understand what others are telling them. There are products available that are designed to help someone who is blind or visually impaired.

Large Print Items

Items such as books or magazines with extra large print are designed to help those with visual impairments read the book. These are designed for individuals who can see, but have limited vision and require larger print as a result. Some computer systems have print magnification options to help.

Long Vision Devices

Long vision devices, such as strong glasses prescriptions or binoculars, can vary and are helpful for those with vision defects. Anyone who is losing vision, but has not yet lost vision, can benefit from the use of long vision devices to see objects, signs and the world at a distance. This allows store signs or messages to be communicated before getting to the store.

Braille

Braille is the writing system used for individuals who are blind and cannot see well enough to read traditional print or for those who wish to have added assurance that they are reading correctly. This is a series of bumps that represent words and letters. Products that have braille include books and written materials. Some computers also have braille support options for braille displays, allowing blind people or people with extreme visual impairment to use the computer.

Education Products

Educational products are those that are designed for students of all ages to learn about the world around them through touch. The products have raised letters and raised shapes to allow for identification of the material. For example, a magnetic skeleton model would have raised letter labels and raised bone shapes to learn about the skeletal system.

Tags: designed help, have braille, have raised, learn about, that designed

Successful Restaurant Menu Ideas

A successful restaurant owner may wear many hats, from line cook to interior decorator. It's easy to neglect the restaurant's menu simply because a good owner has so much else on his or her mind. That is a mistake that can be fatal to restaurants. According to Cornell Hotel and Restaurant Administration Quarterly, more than half of the restaurants that open one year are closed three years later, and it's mostly because of the food.

Go With Your Strengths

When designing a menu, go with the strengths of your restaurant. If your executive chef is a genius with fish, concentrate on delectable salmon and tilapia dishes rather than steakhouse, bar or comfort-food fare. Interview your staff. Find out what they love to cook-- the dishes that really light their fires--and what they think they can cook the best. Design the dishes on your menu around their strengths. If they love to cook, the quality of your food will go up. Conversely, hire only chefs and line cooks that share your vision for the restaurant.

Know The Area

To build a successful menu, look outside the restaurant first into the surrounding neighborhood. If your customers aren't going to eat what you're going to serve, even the most gourmet menu will be unsuccessful. Restaurant design consultant Richard Stolarczyk told Foodservice Equipment & Supplies magazine that

serving food that's too haute or gaudy for a "blue-collar" neighborhood will only drive people away; likewise, go too cheap and quick in a place where people expect higher quality, and you won't get the crowds you need to keep your restaurant open.

Keep It Small

One of the major mistakes that unsuccessful restaurants make, Stolarczyk said, is "overextending" their menus by offering many different kinds of food on a huge menu. Instead, good menus are small: They focus on common ingredients and quality rather than quantity. For example, Brandon O'Dell of O'Dell Restaurant Consulting, a business that assists struggling restaurants, told Restaurant Report that "trying to please everyone leaves you unable to be defined," and that if there's too much on the menu "your customers find it harder to describe you and recommend you."

Instead, stick with a small menu that concentrates distinctive signature dishes that stand out and that will keep your customers coming back for more. Plus, a small menu will enable you to control your costs and increase consistency in the customer's experience.

Keep It Simple

Like a small menu, O'Dell also recommends "small" dishes, keeping the number of ingredients involved in each recipe low and the cooking process simple. This will allow the kitchen to expedite the cooking process and serve more customers faster because there are fewer steps. "A ticket will only go out as fast as its slowest dish," O'Dell said. "Let the ingredients be the stars and don't lose them in a mishmash of flavors."

Tags: small menu, your customers, cooking process, dishes that, keep your

The Disadvantages Of A Franchise Business

Buying a franchise can offer the business owner advantages over starting a business on his own. The new owner receives training and an operating structure. If the name of the franchise is well-known, this will provide a customer pool when the franchise opens. Purchasing a franchise also comes with disadvantages. The prospective franchise purchaser should consider these disadvantages before investing.

Framework

Most franchisors require strict adherence to a business framework to ensure uniformity among franchise locations. A franchise owner is required to work within the business structure set up by the franchiser. This may include the choice of vendors that supply goods and services, store layout, marketing, employee policies and products. These restrictions may not be good for every owner in every situation. Also, some business owners function better than others while operating under strict guidelines.

Name Recognition

Name recognition is one of the best features about buying a franchise. Because of the strict adherence to the parent company's rules, the customer knows what to expect. However, if something bad happens at one of the franchises, everyone with that franchise suffers from the negative publicity. This could reduce the number of customers.

Expense

One of the biggest drawbacks of buying a franchise is expense. The initial cost may be high and often the owner must pay royalties to the parent company. Some companies get a percentage of each month's gross profit. The cost of the franchise license is in addition to all the equipment, supplies, rent and other expenses of any business. The strict framework the franchise imposes to ensure uniformity can also add to the expense.

Growth

When a franchise owner reaches the maximum of her store's potential, it's hard to expand. Franchises control the number of their stores in a specified area. These restrictions prevent the franchise from overbuilding in a specific area. This policy makes it difficult for a successful owner to expand and open more stores.

Selling a Franchise

When a franchise owner decides to sell, he may have to get approval from the parent company. Most companies have a rigid set of rules and procedures to follow when the franchise owner sells. If the contract is long term, the franchiser may be obligated to pay penalties to be able to sell the franchise. In addition, the parent company may get a percentage of the sale profits.

Tags: franchise owner, parent company, business owner, ensure uniformity, strict adherence

Market An Invention To Buyers

Richard C. Levy, inventor of the Furby, believes that an idea is only 10 percent of an invention's success. "Ninety percent is the marketing of it -- getting it together, getting it out," Levy says. Marketing your invention is an important part of getting buyers interested and securing sales. Sales are vital to keep any invention going because without money to produce the invention, production will stop and the invention will be a failure.

Instructions

1. Patent the invention. Never start marketing a product without obtaining a patent. A patent prevents others stealing the idea or product and selling it as their own.

2. Determine the use of the invention. The best way to market an invention is by emphasizing how it will help the customer. The purpose of the invention will determine the likely buyers of the product. For example, a new kitchen knife is marketed for its use in the kitchen while a hunting knife is marketed for use in outdoor situations.

3. Draft a marketing plan for the target audience, who are the most likely to buy the product, and pick out features that will appeal to the audience. For example, promotion of an invention designed for elderly should show how the product will help the elderly audience and should use an older individual to show the product rather than a young individual who is unlikely to use the product.

4. Select a marketing venue. There are several ways to market an invention, including online, TV, newspapers and local events. The marketing venue will determine exact marketing techniques and the initial cost of marketing. Marketing online is the least expensive because it is possible to make a website dedicated to the invention without spending money on the website. A commercial is one of the most expensive marketing options and requires actors, dramatization and securing time slots.

Tags: invention will, knife marketed, market invention, marketing venue, show product

Write A Campaign Speech For Kids

Write a Campaign Speech for Kids

Writing a campaign speech for kids isn't all child's play. Children are smart and informed voters, and can tell when you are lying about giving out free chocolate every Friday after you are elected. Your speech has to stand out and catch their attention, usually in under two minutes. Writing a good and appropriate children's campaign speech increases your chances for winning the election.

Instructions

1. Start off with a good, clean, short joke. The children hear speech after speech and are going to start to tune out what is said. You need to say something to catch their attention. Getting them to laugh will give them a little break.

2. Introduce yourself and declare the office that you are running for. Not making yourself known could be a big mistake later when the children are voting and remember who you are.

3. Talk about what you will do if elected. Everyone has ideas about how the school could be run better --- maybe more vending machines in the cafeteria, maybe off-campus lunches, maybe getting to wear shorts on Friday. Tell your peers how you will work hard to change things for the better.

4. Thank the students for their time. Remember to be gracious and to treat the audience and the other candidates alike.

5. Keep the speech short. Usually, you will be given a time limit of up to two minutes. Make sure that you do not run over or you could be disqualified.

Tags: campaign speech, Campaign Speech, catch their, catch their attention, Speech Kids, their attention

Tagline Ideas

A tagline defines a branded product by summing up its personality. Anyone can generate a tagline, but creating a memorable line that distinctively and succinctly communicates the product or service is another matter. There are highly paid professionals who stumble when creating great taglines. There is no magic formula. Over time, people associate a successful tagline with a product as its brand name.

Aid Memory

Taglines need to be memorable to be effective. A play on words, a catchy phrase, even an announcer's voice, can be the stuff of a great tagline. Some writers look for ways to enhance memory by using mnemonics. These memory-makers use sound to aid tagline memorization if the brand name is difficult to spell or pronounce. Aamco Car Repair, for example, spells its name and uses a honking car horn to aid memory in its broadcast advertising. Aflac Insurance uses the annoying sound of a quacking duck to make its brand a household word.

Define Brand Personality

Taglines for most products fall into the category of product-focused lines. Most writers start out writing product-focused tags and then move to other types of personal tags as the brand matures or the market changes. The primary goal for most starter tags is to define the product along attributes, real or imagined. These types of lines carve product niches. Wonder Bread's "Builds Strong Bodies 12 Ways," or McDonald's Big Mac sandwich's "Two all-beef patties, special sauce, lettuce, cheese, pickle, onion on a sesame seed bun", defined the products and its benefit. Both tags proved successful and enduring for those brands.

Store Battles

Companies use competitive taglines to differentiate themselves in a category. By claiming, through a tagline, who they are, they indirectly say what other products in the category are not. Competitive taglines are effective when there are few true differences among products, or when a product has a very distinct difference. Communicating an advantage over the competition can make an effective tagline. Write a tagline that puts the brand in a class by itself. Bounty Paper Towel's tagline "The Quicker Picker Upper," has worked to keep the company No. 1 for more than 30 years. Consider positioning your brand if your product possesses a singular attribute. Use words like "only," "exclusively," "best" to denote an advantage.

Sign of the Times

Some taglines capture the magic of something bigger and beyond the product itself. These tags seize on a cultural or social phenomena and align themselves with it. Such tags work as long as the trend remains vital. Nike's famous "Just Do It," tag echoes the sport and fitness craze. These types of taglines are difficult to craft. The basis on which the tag depends must be one widely held and achievable, especially once people purchase the product tagging itself to the phenomena.

Tags: brand name, These types

Invest In Taco Bell Pizza Hut Kfc; Buy Taco Bell Stock Kfc Stock Pizza Hut Stock

Crunchwrap Supreme -- Taco Bell

Are you looking to invest in Taco Bell? How about KFC, Long John Silvers, Pizza Hut, and A&W restaurants? Well if you look at the finance section of your favorite investing site, there is no way to invest in these fine restaurants individually. They are part of a company called Yum! Brands. Yum! Brands is growing rapidly in its overseas markets particularly in China. If you are interested in purchasing the stock of these restaurants do your research appropriately! I have included how you can buy the stock in the following eHow:

Instructions

1. After you have performed appropriate due diligence and have decided you would like to buy Taco Bell stock, Pizza Hut Stock, or KFC stock you will find that the companies are actually part of a larger organization called Yum! Brands. The company also owns Long John Silvers, and A&W restaurants. The ticker symbol of the parent company is YUM. It was spun off in 1997 from Pepsico. It was originally known as Tricon Global, but was rebranded as Yum! Brands in 2002. In order to purchase stock you would need to login to your online brokerage account, or contact your broker and ask the broker to purchase the shares. You can set a limit order or a market order and purchase YUM at a certain price, or whatever the market dictates. Other articles will explain in depth perform a market or limit order in a brokerage account. Conversely, if you believe the fortunes of YUM! Brands may be less than desirable you can also sell short the stock as well.

2. If you would like to order YUM brand stocks on a discount there is an alternate method for purchasing the stock. The company has set up a discount DRIP (dividend reinvestment plan) where you can buy shares on an ongoing basis with reduced brokerage fees. You can also sell from the plan, or you can ask for shares to be sent to you at any time. With the DRIP plan you can opt to keep quarterly dividends in the plan and reinvested or you can have them sent to you or direct deposited. Please find a link in the resources section. *

3. A third way to purchase a fractional share of Taco Bell, KFC, and Pizza hut would be to purchase a mutual fund that invests in the sector. The Growth fund of America is one such fund. Ticker symbol: AGTHX It currently (as of the end of last quarter) holds 2.74% of the outstanding shares of YUM which makes it a proxy to hold the shares through. ETF funds may also carry the stock, but the common PBJ ETF does not carry YUM! Brands at the moment.

Tags: Taco Bell, also sell, Bell Pizza, brokerage account, called Brands, John Silvers, limit order

List Of Transitional Words For Essay Writing

Transitional words can help to improve an essay.

Transitional words and phrases help an essay to flow more smoothly. These words can add organization and understandability, helping the reader to better see the connection in the essay writer's thoughts. Transitional words can be classified into different categories as some add something to a thought, some show consequence, others exemplify and so on.

Addition

Some transitional words are used to indicate similarity or addition. These include, but are not limited to:

Again

Also

And

Another

Besides

As well as

Likewise

Moreover

Similarly

Furthermore

In addition

Contradiction

Other transitional words can show dissimilarity or contradiction. These are:

Although

And yet

Even though

On the contrary

Otherwise

On the other hand

However

In comparison

Instead

Nevertheless

Yet

While

Consequence

Another type of transitional word shows consequence or a result. Examples of these are:

As a result

Because

Consequently

So

Hence

Thus

Fortunately

Sequence

These transitional words help to put thoughts or events in an essay into chronological order or into some sort of sequence. These include:

First

Second

After

Throughout

Presently

In the beginning

During

Earlier

Finally

To begin with

Next

Now

Once

Exemplifying

When the essay writer is trying to show an example of something, they will often use exemplifying transitions such as:

Chiefly

Especially

For instance

In particular

Specifically

Such as

Namely

Priority

These transitional words help to show the reader the priority of the writer's thoughts. Some examples are:

Above all

In the first place

Of less/greater importance

Moreover

For one reason

In addition to

First

Second

Summary

Often used in the conclusions of essays, summary-style transitional words include:

After all

All in all

All things considered

By and large

In any case

In conclusion

In short

Finally

To sum up

Tags: words help, essay writer, First Second, These include, These transitional, These transitional words

Promote A Hair Salon Without Going Broke

Promote a Hair Salon Without Going Broke

Any business owner knows that coming up with new ways to promote your company is a never-ending job. If you want to promote a hair salon, you need to create promotions that are not just unique, but cost effective as well.

Instructions

1. Distribute bounce-back coupons to customers when they pay their bill. Offering a discount to be used on their next visit encourages repeat business.

2. Form a partnership with other businesses in your area that offer services and products that compliment your salon. Offer them gift certificates at a discounted price that they can give out to their own customers. For example, a tanning salon or gym could give a gift certificate from your shop to all of their customers that purchase a top-of-the-line package or membership. They can promote it to their clients as part of a "new you" campaign.

3. Consider offering to donate a portion of every sale to a local charity or offer discounts when customers donate specific items requested for a charity. To help advertise the promotion you can have the charitable organization involved distribute flyers promoting the event. You can also ask elementary school administrators and preschools if they would send flyers home with their students. Schools are often willing to do this when it provides a benefit to a local charity, and it helps you get the word out to a massive audience with little cost.

4. Talk to local realtors and home builders in the area and ask them to distribute coupons for a free haircut to their clients at their loan closing. Have them attach one of their business cards to the back of the coupon and tell them once a certain number are redeemed they qualify for a gift certificate from your salon. This is a great way to capture business of people moving into your area that are looking for a new place to have their hair done.

5. Cross-promote your salon with non-competing businesses in your area by setting out flyers or coupons in an acrylic brochure holder. Be sure to make it a "bring this with you" offer so that you can track the effectiveness of the promotion. If you don't get much response from one particular business, try a different one.

Tags: your area, your salon, area that, businesses your, businesses your area

Buy Tv Advertising

Advertising your business on television has is positive marketing strategy for getting your business' name further into the public. Purchasing commercial space to advertise your business is easiest to do with the help of local television stations as well as from the help of organizations that support your business. There are several media agencies to help you make your advertising purchase, but before you buy advertising on TV, you'll need to know an educated decision from researching various outlets.

Instructions

1. Contact the local cable providers in your area and ask to be directed to the marketing or advertising department. You should know what providers are available in your area and be able to receive all the information you need on pricing and time slots through one of the representatives. Make sure to write down the different prices so that you can compare later on. Keep in mind that most prices for advertisement will cost over $1,000.

2. Go to the Television Bureau of Advertising (TBA) website. This website contains an extensive number of advertising contacts that work for you as a part of the non-profit organization of television advertising.

3. Scroll over the "Advertiser/Agency Channel" option on the left-hand side of the screen. Scroll over the "Planning and Buying Local Broadcast TV" and then click on the "Getting Started" option. You'll be prompted to sign into your account. Click on the "Here" option at the bottom the screen to fill out the advertising form to be a member of the website.

4. Read all of the information provided for starting advertising on local TV stations. By clicking on the provided links you receive contact information for local agencies that can help you get the best pricing for buying the advertising. Call the agencies and get quotes. If you're looking to only buy a small increment of time for advertising it might be best to not go through an agency, as it would cost you more money in the long run.

5. Compare your prices and make a deal for 30-minute spot. Negotiate what channels you advertisement will air on. Be sure to choose specific stations and times that relate to the top demographics of your customers. After completing the advertisement deal, ask the representative if they can provide a crew for filming the commercial. Most times a filming few is negotiated within the advertisement space contract.

Tags: your business, advertisement will, Scroll over, your area

Create & Print Gift Certificates

More and more businesses are selling gift certificates to generate interest and attract new customers. Gift certificates are redeemable for products or services equaling the designated amount. Businesses are legally bound to honor an original gift certificate, and certain laws exist concerning their use, but no specific guidelines exist for gift certificate creation. Any paper containing a signature, the store name and the value of the certificate is usable, but businesses can create and print gift certificates using free, existing templates for a more professional look.

Instructions

1. Find a service that provides gift certificate templates. Search for free options or paid options. Sites like Gift Tango allow users to create customized gift certificates from templates, as does a download of Microsoft Office software.

2. Browse the available gift certificate options and choose one appropriate for your business.

3. Customize the chosen certificate to fit your business needs. Put in the business name and location and a way to identify the certificate, such as a numbering system, to prevent unauthorized copying or misuse. Fill in the dollar value of the certificate, if you are going to offer set prices, or leave the area blank to fill in the dollar value at the time of sale. Leave the signature line blank until the time of sale.

4. Add any terms or legal conditions, including expiration date, any fees involved for use or lack or use and redemption restrictions, such as listing the services or products not included. Add the line "Not redeemable for cash," if allowed in your state.

5. Save the file to your computer. Click on "File," then "Print" to bring up printing options. Adjust the options as needed, and press "Print." Print several, if maintaining a stock of certificates on-hand, but be sure to change the unique identifier on each certificate printed.

Tags: gift certificate, gift certificates, dollar value, time sale, value certificate, your business

Laws Governing Subliminal Messages In Advertisements

Though the original "popcorn/Coke" subliminal advertising claim was a hoax, research goes on.

There is no actual federal law against the use of subliminal messages in advertisements. There are some regulatory policies, however, that prevent its use on television and radio and in theaters. The policies of some industry self-regulatory boards and associations also prohibit the use of subliminal technology in broadcast, recorded and filmed productions presented to the public. State and federal courts have generally ruled against the use of subliminal advertising, though they have been less likely to award damages in such cases.

Laws

Several proposed laws banning subliminal advertising have been introduced in the U.S. Congress, but all have died in committee and never gone to the floor of either the House or Senate for a vote. California and other states have considered anti-subliminal advertising laws, but none have enacted those laws. Since research has failed to prove that subliminal advertising is effective, there has been little pressure for anything more than regulation and self-regulated codes of professional practice.

Regulatory Agencies

The Federal Communications Commission revokes the broadcast license of any company that can be proven to use subliminal messages. The Bureau of Alcohol, Tobacco and Firearms added regulations prohibiting subliminal ads and messages promoting alcohol.

Court Precedents

In 1990, Nevada Court Justice Jerry C. Whitehead ruled in "Vance vs. Judas Priest" that the First Amendment protections of freedom of speech don’t extend as far as subliminal messages. Upheld by later courts and the U.S. Supreme Court, this legal precedent established that subliminal messages are aimed not at the person’s conscious mind but rather, seek to coerce individuals by speaking to the subconscious brain without the permission of the person subjected to the subliminal messages. Subliminal communication is therefore not protected and may be prohibited or restricted. Because the subconscious mind is the target, the precedent declares that neither the First Amendment’s protection of speech or the press applies.

National Association of Broadcasters

The National Association of Broadcasters (NAB) established the Code of Practices for Television Broadcasters in 1951. Broadcasters who complied were allowed to display the Seal of Good Practice to show that they subscribed to the code. In 1958, the code declared that broadcasting "any technique whereby an attempt is made to convey information to the viewer by transmitting messages below the threshold of awareness" was prohibited. Although the code was rescinded in 1983 under pressure from broadcasters, the NAB still calls subliminal advertising "impermissible" by its members, though little is being done formally to curb the use of subliminal advertising.

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What Kind Of Tobacco Pipes Were Used In The 1800'S

Corn cob pipes were a 19th century mainstay in rural America.

Long before diplomat Jean Nicot (hence nicotine) brought tobacco to the French court in the mid-16th century, people were putting tobacco into pipes and smoking it. The custom was perhaps never as popular as it was during the 1800s. Pat Gargano, manager of the pipe store Barclay-Rex, in New York City, says that of the many pipes available in that period, four types were probably most common.

Clay

Clay pipes are among the oldest kinds of pipes. Typically long-stemmed, they burn cooler than, for example, briar pipes. Clay itself is non-flammable and because clay pipes are easily cleaned, they lend themselves to use with a variety of different tobaccos without the lingering residue of prior tobaccos compromising flavor. They are also comparatively inexpensive and were popular among the working class.

Corn Cob

An American phenomenon, corn cob pipes enjoyed enormous popularity in the 19th century, and for many of the same reasons that made clay pipes popular: they burn cool, they're easy to clean, and -- of particular importance to smokers who may have lived far from town -- the material to make them was readily available and virtually free.

Briar

Made from the hard, durable root of Mediterranean Heath trees, which are grown primarily in Italy, Greece and Algeria, briar pipes gained widespread recognition in the late 19th century. The root, or burl, was boiled, cured and carved into pipes prized for their beauty. Briar pipes from the 1800s are highly valued as collectors items, and briar pipes are still manufactured and used today.

Meerschaum

Perhaps the most exotic of pipe materials is meerschaum, a soft, milky-colored mineral found in alluvial deposits in Turkey and, occasionally, even afloat on the Black Sea. Like briar pipes, those made of meerschaum also came into prominence in the late 1800s. Often carved elaborately, meerschaum pipes gradually change color with years of use and handling.

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Write A Letter Requesting A Favor

Keep your letter brief and to the point.

Asking for a favor may not be easy, but it might be in your best interest, especially if someone you trust has the expertise to help you resolve a financial matter. A prime example: asking an acquaintance who used to work as a loan officer to read a hardship letter before you send it to your lender. In this case, he may have read dozens of these letters and can provide valuable advice. Put your request in writing and adopt a tone that is confident and positive, resisting the temptation to apologize for requesting the favor.

Instructions

1. Center your name and contact information at the top of your request letter, using a larger font than in the rest of the letter. The goal is to present yourself as accessible; you want to make a response as easy as possible for the recipient.

2. Open your letter with a friendly greeting and a reference to your personal relationship. Then briefly state why you are writing and the specifics of the favor you seek. In this example, you would explain why you are writing the hardship letter and when it is due.

3. Explain why you are seeking the recipient's help. In this example, you would point out that he has experience evaluating hardship letters and you would appreciate it if he would edit a copy of yours. This is called an "emotional appeal." To succeed, you should appeal to the value of the recipient's banking experience.

4. Express your willingness to reciprocate the favor. Remind the recipient of your skills and cite some examples of how you could help him. For example, if you work as a graphic designer, extend a reasonable offer for your services. Do not make promises you cannot keep. Say you "welcome the opportunity to reciprocate the kindness."

5. Offer to answer any questions the recipient may have about your request or the particulars of the hardship letter. Tell him the best time of day and way to contact you. Thank him for considering your request and say you will follow up in a few days.

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Organizational Structure Of An Advertising Agency

Agencies are structured to provide clients with strategic direction, develop creative and place ads in media.

Advertising agencies are structured to integrate the various services and tasks involved in creating and placing advertising. Large agencies often have big staffs and departments assigned to develop the strategy, conduct research, create the ads, and select the media. Many of the leading agencies in the United States are owned by and report to international conglomerates. Smaller, regional agencies are typically independently owned and operated; yet provide the same fundamental tasks of account services, creative and media.

Executive Leadership

The chief executive officer (CEO) is the top executive and the ultimate thought leader, decision maker, and key stakeholder in achieving established goals. In many ways, the CEO reports to the agency's clients, but on a business peer-to-peer level with CEO of the client's company.

Large agencies typically have a general manager (GM) who oversees the day-to-day business operations and serves as the second-in-command at the agency. Each department has an executive leader on the director, vice president or senior vice president level. Each executive reports to the general manager and/or CEO.

Account Services

The account services (or client services) department members are accountable for maintaining a strong and productive relationship between the agency and its clients.

The account team develops the advertising strategy, approves the selection of media to place the advertisement, and oversees the budget. Titles rank (in progression) from account executive (AE), to senior account executive, vice president account services to senior vice president.

Creative Services

The creative department is composed of writers and art directors. It is headed by the creative director in most agencies, or by an executive creative director in large agencies. The department is composed of teams of copywriters and art directors who are assigned to work on specific accounts. The teams develop ideas based on the media to be used (television, radio, online, billboards, etc.). They incorporate input from the account services team, prepare final layouts, and present the work to the client.

Production Services

Once the client approves the work it goes into production. Production services are generally divided into two divisions --- print production and broadcast production. Print production finalizes layouts and materials for newspapers, magazines, billboards, and online publications. The broadcast production department concentrates on radio and television commercials and producing videos used for online advertising. Production services members in both departments work closely with the creative department.

Marketing Research

This department conducts research to define the target audience in terms of buying behaviors, interests, opinions and attitudes. Data and findings are used by the account services team to develop the strategy and by the creative team to develop and design the communications that effectively resonate with the target audience. Research techniques include focus groups, surveys and questionnaires. Ads are often tested on prospective consumers prior to production.

Media Planning and Buying

Media planners make recommendations on the best media to use to reach the target for the advertising. For example, they might recommend outdoor billboards to reach working moms to advertise frozen pizza. The media buyers would then negotiate with companies to get the best rates and locations for billboards to place the ads for the pizza. Planners and buyers collaborate and work closely with the account services and marketing research teams.

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Promote Beauty Products

Find your customers where they shop to sell your beauty product.

Creating beauty products that work can be relatively easy if you have been experimenting in your kitchen for years. But even the best products will go unnoticed without an effective strategy to promote them. The first step is to define your target market by knowing exactly who you're creating your product for and why they need it. Research comparable products so that you can price your product competitively. When you have the information you need, you can plan the best marketing strategy to promote your product.

Instructions

1. Sign up for a table at a local market or a community fair to meet customers where they shop. Create an eye-catching display for your table and be sure to include easy to read signs with your product name and slogan. Arrange samples of your products so that they are easy for passersby to reach. Instead of hiding behind your table, position yourself where shoppers can see you. Engage people who stop by your table in friendly conversation and invite them to try your product.

2. Write an ad using copy that will hold the reader's interest and inform him or her about your product. Place one or more ads announcing your new product or product line in local publications, or on websites that your target customers will visit. Be clear about the beauty solution your product offers, why it's distinct from comparable products and the benefits that customers will get from buying your product.

3. Contact several beauty bloggers and ask them to review your product. Send a sample package of full-sized containers of your product to interested bloggers. Request that bloggers use the product as directed, and then write or make a video of their honest review for their audience. Stay in contact with bloggers and ask them for feedback about how their readers responded to the reviews.

4. Create a website for your product and update it often with information on use your product and other helpful beauty tips. Promote conversation about the information on your website by interfacing with potential customers on social media sites like Facebook and Twitter. Watch your email and social media accounts closely and respond promptly to questions that customers may have about your product.

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Effective Email Advertising

Create effective email advertising messages.

The differences between effective email advertising and ineffective messages can be glaringly clear. After all, one needs only to check the SPAM box of their personal email folder to see all of the email marketing and advertising messages that have gone wrong. If you want to legitimately promote your business, product or service, learning a few basic guidelines about what makes email advertising effective can make a huge difference in the results that you see.

Build Your List Legitimately

Effective email advertising begins with a legitimate list, which means a list of names and addresses that you gathered individually and with permission. Buying an email list can seem tempting, but a huge list of addresses that don't know who you are and aren't interested in what you're offering will not be successful. Avoiding the SPAM filter and converting prospects into customers begins with a list that was legitimately grown with interested individuals who gave you their address with permission.

Identify Yourself

Every email marketing message that you send has to be easily identified. That means that the name that appears in the "from" category is very important. The name listed should be the name that your customers and prospects are most familiar with, as opposed to your personal name or the name of the employee sending the emails. Additionally, the subject line in your email should also make it easy for recipients to recognize who you are, what you're about and what the message contains. Otherwise you can easily get marked as SPAM.

Have a Purpose

It's easy to repeatedly send email advertising messages out to your list with no real purpose or reason in mind. However, your list can grow weary of random messages that do not provide them with value. Therefore, it's important to establish a true purpose behind every message that you send. That purpose can be anything as long as it's legitimate and useful in some way, from a one-day sale that your company is offering to a news update about legislation affecting your industry.

Test Your Messages

Testing messages is an easy way to help improve the efficiency and overall success of email advertising. Simply break up your list into several, random groups, and then send each group a slightly different version of the message. Then you can compare how they all fared, including open rates, click-throughs and conversions. Take the best elements of each and then your email marketing will be much more fine-tuned to the interests and desires of your audience.

Make the Pitch

Don't forget that the reason you're engaging in email advertising is to get your list members to do something. That can range from buying a product, to making a phone call, to signing a petition or making a donation. Whatever it is that you're looking for, be sure to have a call to action that directs people to do just that. Make a strong pitch for people to take the action that you want them to, and don't assume that it will be obvious or that they will do it regardless.

Tags: email advertising, your list, advertising messages, email advertising, email marketing, about what, action that