Communication is an essential part of business, and leadership stands to benefit when communication processes are effectively used. Companies are comprised of different people working together toward a common goal, and communication is needed to convey information, ideas and rules. Corporate communication happens in a variety of forms, but the basic purpose is always to ensure understanding.
Written Communication
Written communication is used when it is important to document and retain important pieces of information within an organization. Policies, procedures and work instructions are examples of documentation used by corporate leadership to define work functions and establish the processes in a manner that employees can understand. Another form of written communication used by corporate leaders is email. Communication via email is useful when one party is requesting information that needs to be researched or tracked down.
Policies
Corporate policies are one form of communication that comes from corporate leadership. Policies are used by management to communicate the expectations and requirements for employees. They also define what employees can expect from management. Leadership from a company's human resources department will often provide a handbook containing policies to all employees. This communication is a valuable tool for employees to know their rights and responsibilities within the organization. When policies are updated, it is important for corporate leadership to communicate the changes.
Meetings
Meetings are a way for corporate leaders to verbally communicate with other managers or employees in a more flexible process than that offered by written communication, like policies. Business meetings are conducted by various managers to establish plans of action and provide updates across department lines. Employee meetings are held by management for the benefit of all employees. These meetings can be used to communicate the current status of the company or changes in rules and regulations.
Dialogue
Corporate leaders have much to convey to employees, but an effective manager knows the value of listening when team members have issues or suggestions. Open dialogue between management and employees is necessary to give executives new perspective into areas of the company in which they aren't particularly familiar. A manager at a high level within an organization has an understanding of how processes should happen, but might be unfamiliar with the way things actually work in operations.
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