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Linkshare is one of the biggest networks used by online affiliate marketers and merchants. It works on a cost-per-sale benefits program that compensates its members for their referrals and subsequent sales from their websites and blogs. Members can be either an affiliate or a merchant, depending on what kind of services they are in need of. Linkshare is known to reward its members in a variety of ways and offering online businesses numerous ways to boost their revenues. This has marked them as one of the affiliate marketing networks of choice. However, some users have had problems with the company and its services.
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Identification
Linkshare promises that for those members who post affiliate links onto their websites, blogs or other online businesses, every referral or sale that comes directly from them will earn them a commission. Linkshare boasts that all payments will be made correctly and on time, yet some users have complained that their payments were late or delayed. Furthermore, Linkshare offers bonus checks to be won, but there are those who question the validity of that claim.
Potential
Those on the merchant end of Linkshare are promised the best advertisement to be found on the web. Linkshare boasts that it represents many Fortune 500 companies, including Apple, Dell, and Wal-Mart, which is tempting to those hoping to gain exposure for their online businesses. Entrepreneurs have stated that their websites were not properly marketed and were not advertised to their target audience.
Warnings
Linkshare promises to supply affiliate marketers with top-notch tracking information so that the marketers can determine where they are generating leads. Problems with this have included a difficult feeding access, poor reports and a lack of communication from Linkshare's customer service line. Linkshare has been reprimanded for not adequately tracking incentive offers, which has been a big turn-off for many.
Function
Another aspect that has gained Linkshare negative attention is that it has slowed down its affiliate marketers' websites. It has been stated by some that once they have applied the service, their site was running at a slower speed than before. This has led to claims that site traffic subsequently went down, too, as visitors were too impatient to wait for links and other site elements to load.
Time Frame
Finally, the last problem that is expressed by members of Linkshare is that marketers simply are not compensated enough. This can be true if the affiliate's site does not have enough traffic to generate an impressive profit, and some of these members have found that they have had better success using Google's AdSense instead. Linkshare obviously has its competitors in the online marketing arena, and as such, there will always be those who prefer a different company to Linkshare. Those people have complained that their commission levels are set too low and they were not able to make the amount that was promoted or advertised by Linkshare.
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