Sporting events, such as football, receive heavy sponsorship from corporations.
TV programs reflect the structure of a business, unless they are supported by nonprofit or government grants. Under a business model, TV channels and companies survive and expand by making a profit. These profits come primarily from companies and corporations paying the channel for advertising time between programming.
Programming Sensitivity
Corporations that sponsor programs on TV do so to connect with a specific audience that may buy the corporation's service or product. If the program changes, the corporation will weigh whether there are improved or decreased chances the TV advertising will translate into more sales.
Influence
Pressure comes in the form of a corporation refusing to advertise around a specific program. This choice is a direct hit in the wallet, as the refusal is clearly connected with the corporation's dissatisfaction with programming. The channel must decide whether to lose the advertising or change the program to get the revenue back.
Varied Influence
Historically major networks (ABC, NBC and CBS) once dominated viewership and related advertising dollars. But with modern cable, much of the audience has moved to other programming. Corporation sponsorship now varies and fluctuates depending on the time slot and programming demand. For nonprofit channels, the revenue can still be a mainstay.
Tags: