Become a Brand Identity Designer
A brand-identity designer works with corporate clients to maintain the uniformity of internal and external documents. The daily life of a brand-identity designer includes work in digital media, newspapers, television and street marketing. You can help small companies grow when you become a brand-identity designer.
Instructions
1. Combine studies in marketing and communications design to get a bachelor's degree that is useful. A familiarity with visual elements and theories on finding new markets can help you become a brand-identity designer who can work on a wide range of projects.
2. Improve your chances of landing a job as a brand-identity designer with an advanced degree in communications design. A Master's degree will give you a wider network of connections and a deeper grounding in principles of brand identity.
3. Set yourself apart from competing designers by finding an internship with a firm that specializes in new media. These firms are small in scale and offer opportunities to work closely with clients on tools to build brand identity.
4. Design a resume that can act as an example of your work as a brand-identity designer. You should use your name as the brand, and produce a print resume along with accompanying materials that show your ability to envision a brand-identity campaign.
5. Partner with a website developer to create an online space for your portfolio and qualifications. You should ask for a website that shows off entire branding campaigns as well as additional design work. You can use it as a virtual business card.
6. Build up experience in the advertising industry with a non-design position at a local firm. A few months spent as an account executive can help you appreciate the complaints and demands of high-profile clients.
7. Seek certification in several types of design software to increase the strength of your resume. A resume filled with courses and certifications in design programs will show employers that you are capable of working on a wide range of projects.
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