Good advertising can promote a continual, healthy growth of your business. Advertisement can be expensive, but without it, you cannot "brand" your business image in the minds of potential clients.
Build Familiarity
If a small ad in a weekly newspaper works for you, continue to advertise in the same publication. By exposing your business to a regular audience, you build familiarity.
Good Image
Advertisement will brand your business in the hearts and minds of customers. Your message, images and attitude all come into play, so craft ads that you are proud of. Many business owners put themselves in their advertising to build a closer relationship with clients.
Good Returns
Money invested in specific types of advertising must yield a specific financial return. You don't want to waste dollars by purchasing ads in print or public media that fail to attract enough customers. Ask clients or customers where they heard about you and keep track of what works.
Stand Out in the Crowd
Your advertisement should spell out why your business helps with a very specific need. Perhaps you give personalized service for very small plumbing jobs, or maybe you plan weddings with hundreds of guests. Your ads must tell why you fit well with specific clients' needs.
Don't Look Too New
Design advertising that spells out your expertise and the years behind it. If you just opened a pastry business, emphasize that your family recipes were perfected over the past 75 years.
Memorable Words
If people can't remember something, they won't seek out your business. Advertisement should provide good one-liners that people can repeat to others. For example, "Our deli is open 24 hours" or "Our software programs serve colleges coast to coast."
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