Scrapbooking is a popular hobby for many women, and a scrapbook business has a chance to thrive among those interested in the hobby if enough people know about the business. To advertise a scrapbook business, advertising should be done in the local area as well as online. This means more customers because the advertising doesn't limit itself to the local area and doesn't neglect the potential customers from areas where scrapbooking supplies and services may be scarce.
Instructions
1. Create your own website that advertises your scrapbook supplies or the services that you provide. Include plenty of pictures to get people interested in the shapes and colors that you can provide for them. Scrapbookers love detail, so take plenty of close-up pictures of the shapes you punch or of the punches themselves if you sell them. You can create a free website through Webs or Squidoo.
2. Print fliers in your local print shop or with your computer to advertise your business. Include contact information such as your website address or your store address if you have one. If you offer scrapbooking services such as custom-made pages, include an email address and a photo of a page you have made. Put up the fliers in places where your demographic is likely to gather. The most likely demographic is women who are in their late teens to middle age. Try health clubs, local schools, grocery stores and family restaurants.
3. Submit a press release about your business to the local media. Contact the local media about profiling you for a news story if an offer is not extended to you. The smaller the town you are in, the easier it will be to get your business featured in the local paper and perhaps on the local newscast.
4. Get business cards printed with your website address, email address and the nature of your scrapbooking business. Hand them out to everyone that you meet.
5. Rent a booth at local and regional craft shows to show people in person what you can do or what you sell. These booths are usually inexpensive and are well trafficked by people with craft hobbies. Bring along business cards and order forms to make it easier for people to buy from you or to look up your website later.
Tags: your website, your business, business cards, email address, local area, local media