Marketing opportunities can be leveraged into lucrative careers.
Marketing drives the success of companies big and small, non-profit and for-profit. A degree in marketing empowers graduates to contribute to business success. Develop a personal marketing strategy to maximize opportunities and distinguish credentials to land and leverage your job title and position. According to Salary.com, an advertising account executive can expect to earn a starting base salary of $60,000, as of 2010. Reaching the rank of Chief Marketing Officer can garner a salary of $300,000 and more.
New Business Development
Achieving new business is the major objective for a profit-centered organization. New business development can provide high-profile visibility and accountability for jobholders. Most companies will require a demonstrable and stellar track record in bringing new clients and accounts, along with a Master’s degree in Business Administration.
Brand Manager
Many marketing professionals choose a brand management career path. Positions in this field allow jobholders to guide the strategies used by companies to make brands successful within retail distribution channels and create memorable advertising. Most major companies require a Master of Business Administration (MBA) degree for brand managers to handle their multi-million dollar brands. Gaining a position is often highly competitive, with candidates competing head-to-head with applicants from some of the very best business graduate schools in the country. Mandatory qualities include the ability to think strategically and create a brand architecture to improve and evolve products for sustainable marketplace success.
Advertising Agency Account Management
Those who seek the excitement of creating commercials and advertising strategies as their career path typically elect to pursue a position in advertising agencies, as opposed to working on the "brand" side of corporations. The career track begins as an Account Executive, and then builds to senior and director titles. Account management jobholders become the key advertising agency "stakeholders" in the relationships between the agency and its clients. They are responsible for developing strategies, overseeing advertising creative development, developing and incorporating marketing research programs, and tracking and monitoring the results of advertising efforts.
Sports Marketing
Television networks that command hundreds of thousands of dollars to air a thirty-second commercial during the Super Bowl, and athletes that command millions for product endorsements have made sports marketing a career aspiration for many. Positions are found within corporations, sports marketing and entertainment management firms, and as an area of specialty within advertising agencies. Due to the significant dollars involved, most companies seek applicants with a degree in business administration or law, and a track record in contract negotiation or events management.
Tags: advertising agencies, career path, sports marketing, that command, track record