Show companies the benefit of online advertising.
Advertisers spent nearly $23 billion in online advertising in 2009, according to a report from the Interactive Advertising Bureau, and those numbers keep going up. Most companies have jumped on the online advertising bandwagon, but not everybody is on board. Companies that are used to traditional media, such as print and television advertising, might not see the value in taking on a new advertising approach. Finding ways to persuade these companies to advertise online takes time and promotional efforts.
Instructions
1. Explain the different forms of online advertising, such as email newsletters, banner ads, email blasts, online contests, social media and sponsorships.
2. Demonstrate the ease of targeting the right consumers and online users. Geo-targeting is simple to reach consumers in specific target markets. Contextual advertising helps target consumers who are viewing topics similar to the business that is paying for ads. Behavioral targeting takes online purchases, searches and other factors into consideration.
3. Use empirical data to show the business how cost effective online advertising can be if used correctly. Online ads will reach very targeted customers to increase conversion rates. Online advertising also costs less on a cost-per-thousand basis, when compared to other forms of traditional media.
4. Introduce the business to free forms of online advertising, such as social media and directory listings. Nobody can pass up free advertising.
5. Show the business decision-makers case studies on the effectiveness of online advertising. Use empirical data to demonstrate sales, reach, frequency and targeting messaging benefits of online advertising.
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