What Jobs Can You Get With a Marketing Degree?
Communications, strategy planning and research are essential steps in marketing any brand or service. This leaves a number of career paths open for an individual with a college degree in marketing.
Research
Most marketing strategies are based on concrete research and analysis of historical results. Available career paths are market research or analyst. Many companies outsource some or all of their analysts from other companies that supply research data.
Sales
A marketing degree is solid preparation for a job in sales or other sales-support functions such as category management, trade (or field) marketing, or positions that plan or execute promotions and events.
Marketing
Marketing managers' job responsibilities can vary depending on the industry (brand/product marketing, Internet marketing, nonprofit marketing). Other positions available are creative positions with an advertising or media agency, public relations or communications.
Compensation
Any supporting role (research, analysis, category management, public relations) tends to have a lower salary than a marketing manager or sales manager position. The salary for a sales position most often relies in large or small part on bonuses or commissions.
Expert Insight
Marketing manager positions in large companies will seek out those with a marketing degree and past experience. To get the experience, consider volunteer work with nonprofit agencies, internships or lower-paid analyst positions.
Tags: career paths, category management, Jobs With, Jobs With Marketing, public relations