Consider creating a logo design that shows the equipment you use.
Developing a logo for your construction business can be useful in that you can apply it to a wide range of marketing materials that help to show your business in a positive light. When devising a logo for your construction business, think about symbols and word combinations that help to represent your specific type of business. There are a number of ideas that can help you develop a logo that suits with your company.
Using a Graphics Program
Designing your own logo will help you cut costs and allow you to fine-tune your logo using your own imagination. There are several graphics programs on the market that will allow you to create your own logo, even if you do not have prior training in graphic design. A basic program like Microsoft Paint will allow you either to draw a logo or import a photo or other graphic that can be altered and used as your logo. For more advanced design, consider using a more professional graphics program such as Photoshop. You may also opt to hire a graphic designer to create your logo. While you can probably find graphic design companies in your area, you may also find them online on sites like Elance.
Symbols and Objects
Think about symbols or images of objects that relate to construction as a possible basis for your logo. For example, you might use a brick wall, a man in a hard hat, a hammer, or a piece of equipment like a bulldozer or cement truck as the essential element of your logo's design. You can then add or extract elements such as a circle, box or triangle, or other abstract design elements to complete your logo. You may also wish to use the letters of your business title either by themselves or in combination with an image. By using a graphic design program like Photoshop, you can layer different elements of your design so that one element is more prominent than another element that appears in the background. You can also reduce the prominence of an element using the opacity setting.
Using a Photo
Another idea in developing a logo for your construction business is to use a photograph as the foundation of your design aesthetic. A photo can be used "as is" by selecting out the image of a person or other object and then adding additional elements when desired. By using filters in a graphics program, you can add artistic elements to your photo that can be taken numerous directions depending on your imagination. For instance, you can apply a filter ( or series of filters) that can make your image appear to be a charcoal drawing, tilled or any number of other appearance-applying filter effects.
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