The United Way works within communities to support programs that benefit the local population. In 2008, United Way embarked on a decade-long campaign to cut the number of high school dropouts, help families find financial independence and help people live healthier lives. To help accomplish these goals, United Way seeks funds through contributions in the workplace.
Description
Campaign chairmen are ideally college graduates with a marketing or mass communications background. The chairman is responsible for organizing volunteers to solicit donations for the United Way. The chairman usually reports to the company's president or CEO.
General Duties
The primary duty of the chairman is to solicit funds and supplies from the community. The chairman also creates a network of volunteers. He delegates duties in support of the campaign. The chairman acts as the face of United Way in the community and speaks for the organization through media outlets. The chairman attends local events for community outreach and donor solicitation.
Recruiting Help
New campaign managers should consult with previous managers to find what worked and didn't in prior years. The campaign manager then implements a plan with the approval of the company CEO or manager. With the CEO's assistance, the chairman recruits a team that represents all the company's departments.
Promotion and Solicitation
The chairman uses United Way's resources to provide brochures, posters and other promotional materials. He publicizes the campaign through emails and company newsletters, and creates competitions with prizes based on donations. The chairman and members of his team can make individual and group appeals for donations.
Educate
One way to solicit donations is to educate people about what the United Way does in the community. Team members can show videos produced by United Way, and speak at events and meetings. Volunteers also can give tours of local agencies to provide a firsthand look at what the United Way does in the community.
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