Starting a social media campaign for your business is a great way to reach your customers in a new way. People spend a great deal of time on social media sites for entertainment, to keep up with the latest news and to stay in touch with friends and family. Since your customers are already on these sites, it is important for you to be there, too. If properly executed, a social media campaign can help a business to gain exposure, thus expanding its client base.
Instructions
1. Set goals for your campaign. These do not all have to be measurable, but choose at least one that is. It will be easier to understand what you are trying to achieve if know gauge success. This can be anything from having a certain number of Twitter followers by a specific date, to vowing to post new content each day.
2. Determine the best social media types to meet your audience. Some companies have a lot of customers on Twitter, but few on Facebook, so it is only beneficial to them to have a Twitter account. Recognize that you do not need to be on all forms of social media, just the ones where you will be heard by the right people.
3. Prepare a social media strategy for your brand before your social media campaign starts. Decide if comments from customers will need to be reviewed before they are posted or if you will let everyone post as they wish. Devise a few responses to be used when you receive angry customer comments, because you likely will.
4. Respond to customers when they comment on your posts. You want to engage in a conversation with your audience, not simply talk at them. Your customers will feel slighted if you do not respond when they mention you. Not only do you need to reply to their comments, you need to do it quickly, as the longer you wait the less significance it has.
5. Schedule how often you will post content on your social media sites. The content you publish needs to be relevant to your brand, in order to spread your message. Social media moves quickly, so your updates need to be frequent in order to hold customer interest.
6. Post content that is fun and engaging. People like to look at pictures, watch videos and do interactive polls, not read a block of boring content. In order to keep customers interested, you must post content that will keep them talking and wanting to come back for more.
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