Google will prominently display advertising for your website on its search engine. The websites that chose to advertise with Google are displayed in the search engine results under "Sponsored Links" at the top and to the far-right side of the results page. To advertise with Google, you will need to sign up for a Google AdWords account. AdWords is a targeted search marketing program that will display ads or Sponsored Links for users based on the user's search query.
Instructions
Create a Google AdWords Account
1. Go to the Google.com. Select "Advertising Programs" at the bottom of the page. Then select "Sign Up Now" under Google AdWords.
2. Create a Google account. Enter in your current Google account information, or create one by entering in your current email address and selecting a password. You will then be asked to select the time zone that your ads will be displayed in.
3. Verify your Google account. Log into the email that you used to setup your new account, and click on the link in the verification email.
Create Your First Ad on Google
4. Login to your account at: https://adwords.google.com. Click the "Create your first campaign" button. You will be taken to the Settings tab to select the settings for your campaign.
5. Enter in your settings. Type in a name for your campaign. Select the language of your audience such as English. Select the location of your audience. You can pick a local location, the entire United States, the entire United States and Canada, the entire world, etc. Then enter in your bidding and budget options. You can enter in a maximum dollar amount that you are willing to spend per day. Click "Save" and "Continue."
6. Create your first ad. Select "Text ad." Then enter a Headline for your ad. Then enter in text in the two Description lines provided. Type in your Display URL and enter in your Destination URL (Your destination URL is not seen by users. Your Destination URL may be slightly different from the display. For example, your Display URL is: www.mycakewebsite.com and your Destination URL is: www.mycakewebsite.com/specialtybirthdaycakes)
Example text ad:
Specialty Birthday Cakes on sale
Tasty cakes designed to order.
Get 20% off of shipping by ordering today.
www.mycakewebsite.com
7. Select keywords. Your keywords should be directly related to your website. If you are selling baked goods, you may want to bid on keywords like "chocolate cupcakes," "cherry turnover," or "birthday cakes." The more specific your keywords are to your product or service, the more likely a user that clicks on your ad will be interested in what you have to offer. For example, if you offer credit card processing machines but you bid on the keyword "credit card," you will end up paying for a lot of clicks from users who are actually looking to apply for credit cards or find information on credit cards rather than merchants looking for credit card processors.
8. Enter in your maximum bid amount for the keyword(s). You can determine the maximum bid amount by looking at the average cost per click for each keyword you have chosen. If the average cost per click is $0.65 to $1.56 on a keyword, and the keyword averages 16 to 21 clicks per day, you may spend $38 to $40 per day by bidding $0.65. If you only want to spend $25 per day. You may want to consider offering a lower bid of, for example, $0.35. Your ad may not be displayed first or second in the Sponsored listings if you bid lower, but it is not necessarily a disadvantage since many users will visit a few different sites before they settle on buying a particular product. You must test out each ad placement to discover which keyword bid is most cost effective. You can then complete your setup and hit "Save and Continue to Billing" to enter your credit card information.
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