Web advertising is the fastest growing advertising medium. Web advertising, unlike its print, radio, or television counterparts, is easily measured and tracked using basic software applications. You can measure the effectiveness of Web advertising by utilizing marketing analysis software to gather online statistics.
Instructions
1. Use marketing analytics software to gather Web advertising statistics. Marketing analytics calculates and records Web advertising statistics such as impressions (how many times the ad is shown), clicks (how many times the ad is clicked on) and what online customers view, search and purchase.
Many websites you will place web advertising on have some form of marketing analytics that calculates statistics automatically. You can obtain free marketing analytics applications online such as Google Analytics (http://www.google.com/analytics/) to track your own web advertising effectiveness.
2. Set a timeline for measuring Web advertising effectiveness.
3. Measure increased traffic in your store, increased online and in-store purchases, phone calls or page views on your business's website as a result of Web advertising.
4. Analyze findings. Access the monthly and annual statistics report from the website or advertising consultant with whom you placed the ad.
5. Compare Web advertising statistics by month and campaign. Use this information to budget advertising dollars on the most effective Web advertising in the future.
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