Using communication theory in business applications can enhance profits.
Communication theories are complex and can seem inapplicable to real-life work and business scenarios, but closer examination of common communication theories reveals that they are relevant to the workplace. Communication accommodation theory addresses the tendency of individuals to alter their normal means of communicating for accommodating their audience. A job applicant who usually communicates using a strong regional dialect may accommodate her interviewer by speaking in grammatically correct sentences and moderating her accent.
Instructions
Applying Communication Theory for Promotional Purposes
1. The pervasive presence of media can influence marketing communications.
Use the theory of cultivation analysis for developing media advertising and marketing campaigns. This theory asserts that the world views of individuals consistently exposed to media are significantly influenced by media, more than by real-life experiences. Cultivation analysis can provide a basis for buying advertising time or developing websites promoting products and services. It can also be used in marketing analysis for explaining consumer responses to media campaigns and determining the effectiveness of persuasive techniques used in media.
2. Nonverbal cues can reveal more than verbal communications.
Apply face-negotiation theory in professional circumstances involving conflict. Face-negotiation theory describes how different cultures manage conflict in efforts to save face. Understanding concepts of face-negotiation theory as they apply to specific professional conflicts can assist with winning, mediating, and resolving professional conflicts. Expectancy violations theory explains how nonverbal cues can be used to sabotage or undermine communication. The person who rolls her eyes in a meeting is nonverbally sabotaging verbal communication by displaying an unexpected response.The success or failure of nonverbal communications depends on the perception of those receiving them.
3. Employ rhetorical theory in presentations and sales calls as a persuasive technique for sales and marketing functions. Rhetoric is the art of argument or persuasion. Rhetorical concepts include compare/contrast or pros/cons. Rhetorical theory relies on proving arguments using emotion, ethics or logic. Rhetorical concepts can be used for motivating employees and customers or advocating for social issues and political candidates.
Tags: Communication Theory, face-negotiation theory, more than, professional conflicts, Rhetorical concepts