Get creative with your marketing message.
If you want to spread your messages and product ideas, as well as expand your company you need to think of innovative ways to advertise your wares. In the 21st century, companies are going hi-tech and everyone is using the Internet. You either need to think of new ways to harness the new technologies or take a left turn and and spread your word through old-fashioned methods.
Personalized Letters
Internet and email in the 21st century have made snail mail almost a thing of the past. According to a 2009 article on talentzoo.com, "Of the 199.4 billion pieces of mail that the post office delivers less than 3.8 percent is actual personal relevant human to human content." But there is value in personal letters. Marketing strategy consultant Danny Flamberg writes, "A personal letter--one that looks, feels and smells like a personal letter not an ad in an envelop --using personal, individualized information--you have a shot a genuinely touching and communicating with a customer or prospect. It's a rare chance to capitalize on the unexpected." So take advantage of the now-forgotten form of communication, and spread your message through personalized letters.
Marketing on Clothes
Take your advertising off the television and radios and internet and plant your message or product on a moving target. Specifically, post your message on a human being. In a 2009 "younggogetter.com" interview, entrepreneur Jason Sadler discussed his marketing plan of selling his torso to companies who would pay Sadler to wear their T-shirts. Sadler has been very successful in selling space, and through this method companies gain recognition by word of mouth. One key to success in clothing marketing is finding outgoing sociable people who will better spread your message simply through their gregarious personalities. The more outgoing people you can find, the faster your message will spread.
Create a Dramatic Scenario
By creating drama and amusement you can persuade otherwise reluctant customers to either listen to your message or buy your product. According to a 2010 article in the "Conventry Telegraph," an English communications company held a toy bunny hostage during the Easter holiday and then sent out a ransom note to existing and potential clients. Anyone interested in saving the bunny simply had to visit a specific website and answer a few survey questions. So kidnap a stuffed animal or create some other dramatic situation that requires action on the part of your target audience. By changing the rules you may be able to reach more people.
Tags: your message, spread your, 21st century, letters Marketing, need think