Entry-level marketing jobs start at around $40,000.
According to the National Association of Colleges and Employers, people who graduated in 2009 with marketing degrees earned an average of $43,325 per year. But how much an entry-level marketing worker makes depends on many factors, including geography, industry and area of expertise. There are many positions for entry-level marketers including public relations specialists, marketing specialists, market researchers, advertising and promotion, and sales.
Geography
One entry-level position in marketing is public-relations specialist. Bureau of Labor Statistics data from 2010 shows the annual mean wage for a public-relations specialist in various cities. These numbers are probably higher than the wages for an entry-level position but they demonstrate the importance of geography in determining salary. in Columbia, Missouri, for example, the annual mean wage was $41,680, whereas in the District of Columbia it was $81,680. In Bloomington, Indiana, the annual mean wage was $50,010, whereas in Boulder. Colorado, it was $64,770.
Position
People with marketing degrees can go into a number of fields, including marketing, promotions, advertising, and public relations. According to the BLS, the lowest-paid public-relations specialists, which may be where entry-level workers lie, earned $30,560 in 2010. The lowest-paid advertising sales agents earned $22,780 per year. The lowest-paid market research analysts and marketing specialists earned $33,350.
Industry
Different industries pay differently. For example, BLS compared median annual wages in the industries employing the most marketing, advertising and public-relations employees. Some industries, such as computer systems and design, had very high median pay scales of over $125,000 a year. Others, such as depository credit intermediation, paid less than $100,000 a year. Public-relations specialists in industries involving management of companies and enterprises paid a median salary of $55,530, whereas colleges and universities paid only $46,600.
Specialties
Entry-level marketers who have a sought-after specialty might be able to command a higher income. For example, according to the BLS, people employed in professional, scientific or technical services or who are self-employed with expertise in "green" or environmentally positive marketing, earned a median income of $82,370 in 2009.
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