One of the ultimate goals of a marketing plan is to allow the company to reach the maximum number of possible customers using minimum resources. When operating a service company, like a printing business, your marketing plan must also center on providing customers with the best service possible at an agreeable price. If you run a printing business, there are key issues to address in your marketing plan to increase your chances of success.
Product Plan
In the printing business, your product is the service you provide and the overall quality of the printing jobs you produce. A key element of the marketing mix to provide in your plan is a discussion of how you will tailor the service to the needs of your target customers. So when writing the marketing plan for a printing firm, include details about the equipment you use, paper products, the prepress process, and turnaround time that customers can expect.
Distribution
Another important element to address in your marketing plan is how you will distribute your printing service. If you are an online printing business, your distribution plan is through your website and you will ship orders to customers. If you work from a print shop, your marketing plan should include details about your location and pickup or delivery options (such as courier service) for customers.
Price
Setting the right price for your printing services is another key part of your marketing plan. Discuss your competitors' pricing for similar printing services and note how your prices compare. If you plan to charge a higher price, explain the features and benefits of using your printing company that justify that decision. If setting a lower price, you may want to make this a major selling point in your advertising.
Promotion
The last issue to address in your marketing plan for a printing business is promote your service to potential customers. The promotional section should include a discussion of where you will place advertisements, such as on television, online or radio. It should also detail sales promotions you plan to offer that will help you draw in new customers. For instance, some printing services offer discounts to new customers or free shipping of print jobs.
Tags: marketing plan, your marketing, your marketing plan, printing business, address your