Travel brochures are a simple way to market tourism services and promote vacation destinations. Effective, persuasive text and high-quality photos and graphics can sway consumers toward a given product, whether it be travel agency services, hotel accommodations or tourist attractions. Creating a free travel brochure in your own home is an easy task to complete and can boost business revenue and reputation.
Instructions
Make a Free Travel Brochure
1. Study travel brochures available. Consider the competition: How are some more visually appealing than others? Which brochures present a stronger image of their brand or services? How are these free brochures distributed? Take notes and create a clip file of your favorites to use as you begin to create a brochure.
2. Create an outline. Establish what type of travel brochure you wish to create in terms of style and function. Decide on the brochure's ultimate purpose, theme and audience. Evaluate the necessary materials (such as high-quality JPEG images, a business logo, supplementary graphs or a specific software program) to create a travel brochure. Consider how you will distribute the brochure, whether it be through a mass-mailing campaign or handing out at a conference. A focused objective will allow for a more concise, attractive marketing tool. Peruse some of your clip file to help integrate key ideas into your travel brochure.
3. Use a computer software program to make the travel brochure. Popular---and easy-to-use---programs include Microsoft's Publisher, Word and Works, and Apple's Pages or iWork software (see Resources below). Additionally, My Brochure Maker, an online program, allows you to create brochures---without cost---in minutes. While a travel brochure handout will be free for customers, you may have costs to consider, such as high-quality printing paper and colored ink cartridges.
4. Construct the cover of the travel brochure. Once you have chosen a software program, determine a brochure layout theme and begin the organization of the travel brochure. As most travel brochures are in an easy-to-read, tri-fold style, consider the importance of the cover page. A gripping title and captivating graphics or images will entice your potential client to take (or open) the travel brochure. Use high-quality, colorful images and font for an eye-catching, uncluttered look, and use keywords that are attractive to would-be tourists. Ensure that essential information (such as the name and location of the business and the product available) is clear to the consumer.
5. Sell your product. More in-depth information on key tourism services and products should be in the inside pages. Consider how your customer will benefit. Dive into concise details. A travel brochure about a destination hotel may include the description of amenities available, such as full-spa services, a private beach, waterfront rooms or three resort swimming pools. Tailor your brochure to the audience in mind---travel facilities geared toward families should specify family-friendly activities (such as game rooms or horseback riding lessons). Use brief, to-the-point sentences with active verbs and colorful language. Stick to one selling message to avoid an unfocused travel brochure.
6. Consider adding a coupon or limited-time offer on the back page. Repeat business name and location, contact information, logo (if applicable) and a map of the facilities. Adding on a special brochure deal---such as a free dinner appetizer or discount on golf green fees---will encourage your potential customer to use your services.
Tags: travel brochure, software program, travel brochure, brochure Consider, clip file