What Is a Fashion Merchandiser?
Fashion merchandisers play a significant part within both the fashion and business areas of the apparel industry. There are a variety of tasks that a fashion merchandiser can have, depending on their specific job description.
Significance
Fashion merchandisers may work for a fashion buyer, distributor, manufacturer or retailer.
Apparel Production
Fashion merchandisers whose jobs cater towards the apparel production division have to follow and evaluate market trends, production costs and prior sales transactions in order to establish the future product route that the manufacturers will take.
Retail
Fashion merchandisers whose jobs cater towards the retail end monitor consumer trends, chose store inventory, designate products costs and ensure that their store has the latest fashion styles in stock.
Features
Fashion merchandisers need to be business savvy and understand what goes into the advertising, distribution, marketing, manufacturing and preparation of products.
Function
Fashion merchandisers use their expertise within the field to integrate the needs of both consumers and designers.
Identification
Since fashion merchandisers have to make sure that the fashions appeal to diverse consumers, they're often required to attend fashion shows and communicate with various manufacturers, retailers and suppliers to predict future trends.
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