A good advertisement captures someone's attention and entices her to visit your business.
Advertising has many approaches. You can take the traditional route, which includes paying for ads in magazines, newspapers, radio or television. The Internet has spawned a new way of advertising, such as online ads or email marketing. Other companies choose to advertise in less conventional ways. Viral marketing or advertising involves creating a campaign that attracts people's attention and entices them to share with their friends and family to spread your message quickly from person to person, like a virus. Guerrilla marketing takes this concept to the next level by using creativity and energy instead of money to launch an advertising campaign. All of these strategies can be used to create fun and effective advertising stunts and campaigns.
Contests
Contests are one option for creative advertising ideas. The idea behind contests is to generate interest and participation from consumers in order to draw attention to your company or website. For example, if you have a photography retail business, you might consider a photo contest amongst your customers. Customers can submit a photo, then you can post the photos to your website and allow people to vote for the winning shot. The participants will spread the word and ask for votes from friends and family, which in turn drives more traffic to your website. You can then offer a discount or promotion to everyone who votes.
Videos
Videos are another type of advertising stunt or creative marketing idea. With the popularity of video and social media websites, many advertisers create unique online videos designed to draw viral attention. The videos can be funny, shocking or informative and should include a website or other marketing message. For example, a company might design a humorous animation video that is short and entertaining and post it online and on social media sites. If it is successful, people will see the video and forward it to their friends, so the video becomes viral and your message reaches exponentially more people than a simple graphic on your website.
Guerrilla Marketing
Advertisers with small budgets and big imaginations often turn to guerrilla marketing campaigns to capture people's attention and convey a message. For example, a guerrilla marketing campaign can be as simple as a product or message advertised on your car as you drive around. A more complex example is to alter a public place or landmark, like decorating a tree to look like a carrot and promote a nearby vegetable stand.
Traditional Ads
If you prefer traditional advertising campaigns, take a traditional approach but incorporate a unique twist or style to help your ad campaign stand out. For example, rather than showing a photo of your product with some explanatory text and a call to action in a printed ad, find a stunning image that captures people's attention, and use that image as your ad, along with minimal text, such as a website and company name. The image will entice people to visit the website or research the company to learn more information.
Tags: people attention, your website, attention entices, friends family, message example, social media