Working in the fashion industry can be a challenge, even for copywriters. If you are a copywriter in the fashion industry, you are in competition with a plethora of other copywriters, so you need to create a portfolio to showcase your ability. Your portfolio must have an impact on your potential client that stands you out from the crowd in a positive way.
Instructions
1. Pick three to five clips of your best material to showcase. You do not want a designer or their editorial group to see your lesser work, as it could cost you the job. A portfolio is only a brief look at how you can make the designer's clothing and magazine more appealing.
2. Add a description next to the copy of your work in your portfolio, including details on your involvement and the timescale. Make the description short and to the point but leave nothing out. Every detail counts, but too much detail will lose the interest of the editorial group.
3. Adjust your portfolio. Before going on an interview with a major designer or brand, make sure your portfolio will accent their company and clothing. In fashion, being well-rounded is not favorable unless the company is well-rounded. If you are going on an interview for a wedding dress designer, you want to have your portfolio to display your ability to write for eloquent, high-fashioned magazines.
4. Add letters of recommendation throughout the portfolio from previous clients and brands. If you are highly favored by designers, your potential client will form a liking to you. The fashion industry is about being personable and knowing people. Show that you can work efficiently with designers.
5. Create a website. Some designers or brands will ask for a resume or transcript through email since it is more convenient than setting up personal interviews. Creating a website with all your writing pieces on it will appeal to the designer. It will allow easier access to your work for your potential clients, so in case they want a more detailed portfolio, you can send them to your website.
Tags: fashion industry, your portfolio, your potential, editorial group, going interview