The internet is one way in which companies advertise their products to consumers.
Online advertising is one way in which businesses attempt to reach consumers to inform them about their company, products and services. These may be through banner ads, clickable text adds, RSS feeds or roll-over ads. High traffic sites like search engines may have no trouble selling their advertising space to companies, but less visited websites like blogs or small companies need to work harder to get their ad space sold. Like selling real estate, a website owner must convince a company that his advertising space is valuable and has the potential to increase the company's bottom line.
Instructions
1. Place banners of your own on available space with an "Ad Space For Sale" graphic, indicating that the available spaces on your site have not yet been purchased by other vendors and are available for purchase or rent. Include an email by which the interested customer may contact you.
2. Free more space on your site to sell at the top of each page. Advertisers are interested in having their ads seen as soon as the page appears without the user needing to scroll down the page. These spaces are more valuable, and you can charge more for them over ads at the bottom of your site.
3. Prepare a statement of your website's activity that you can send to interested buyers. Include how many hits your site gets a day and how many ad clicks the other advertisements receive. Include the number of impressions each currently shown ad has. An impression is the number of times an ad is shown to a viewer, though not necessarily clicked. Prove to the potential buyer that your space has the ability to make them money by showing them that your site is frequently visited. Gather demographic data on the people who visit your site.
4. Offer incentives that the buyers will receive upon advertising with your site. These may include coupons or special promotions for your own company's products. If you are running a blog, consider offering to have the ad sponsors do a guest post for you.
5. Gather customer feedback from advertisers who have already purchased space on your site. Hearing the growth that your other advertising companies have experienced may be enough to convince your potential buyer to give your site further consideration.
6. Price your space correctly. If your site is not as high traffic as your competitors, lower your price until you gather enough testimonials from other companies to give your site the credibility it deserves. Raise your price once you start getting enough offers to fill your spaces and you have to rotate advertisements regularly.
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