To run a successful kiosk, you need to establish a marketing strategy before opening.
If you want to set up a kiosk, you should create a business plan and prepare your sales strategies before you embark on the project. Kiosks exist in malls and on street corners, providing full and self-service opportunities for customers to access everything from information technology to bubble gum. If you want to sell a product or service and don't need a large sales or office space, set up a kiosk to reduce operating costs.
Location
Map out a location for your kiosk that will allow you to reach your clientele. Food kiosks do well in areas where tourists or workers look for a quick bite to eat. Cosmetics and jewelry kiosks often succeed in the hall space of malls where people can browse as they walk from store to store. If you decide to establish a kiosk that sells newspapers and small food items, consider setting up the kiosk near a university center. Newspaper and magazine kiosks can succeed near subway or bus stations. Once you've decided on your product or service, research possible locations to identify a site which will attract the clients that will want and need your product or service.
Staffing
Select staff members who have the ability to represent your product or service. Your staff should have all the data necessary to provide customers with the information that they need about your service or product. Your staff should make impressions on potential customers by smiling and engaging people as they walk by. Train your staff by impressing on them the importance of making eye contact with people passing by and initiating conversation with to encourage them to consider the items that you sell. Don't give your staff "busy work" to do in the kiosk that might prevent them from engaging with potential customers.
Marketing the Kiosk
Create a marketing plan that will allow you to reach out to potential clients. Decorate your kiosk creatively. If your kiosk sits in a place where you can play music, consider playing tasteful and intriguing music to encourage people to come and check out the kiosk. If your kiosk sells food, try to keep a spicy soup bubbling on the stove at all times so that people walking by can smell your aromas. If you sell ethnic food or other ethnic specialty items, have your staff dress in a traditional ethnic dress.
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