Trade show visitors expect attractive and useful merchandise.
Vendors cross paths with prospective customers at trade shows. Likewise, consumers get to stroll among different displays and learn more about companies' products and services. Advertising professionals search for clever marketing strategies for trade exhibitions that will draw throngs of visitors to their clients' exhibits. These tactics include giveaways and entertainment, as well as personalized contact with new faces in advance of a trade show.
Giveaways
Trade show guests expect pens, mugs or other items bearing a company's name and logo. Visitors also expect freebies to be both attractive and useful, according to the Trade-Show-Entertainment website. Popular choices include logo-imprinted canvas bags or lanyard and badge holders. Consider items that connect with the theme of the industry, such as small piggy banks for a banking or financial services trade show or flash drives for an information technology display. The more useful the giveaway, the more frequently your company name will be displayed as these visitors make use of your free article. Also, candy dishes appeal to visitors as they wander about trade shows. One quick rule is to never fill a dish, because you want pedestrians to assume you have had many visitors.
Showmanship
Dazzle your trade show visitors with entertainment, the Trade Show Marketing website recommends. Allow visitors to spin wheels of chance or slot machines in the hopes of winning small prizes. These gaming devices are permissible because they will not be dispensing money, according to the Trade Show Marketing site. Operate a slide show or video that highlights your business, or offer a live demonstration of your product. The noise from any of these choices of entertainment will draw spectators toward your booth like a magnet. Make certain you have a microphone with a small speaker so that the sound can travel and draw in more people. Company representatives who man a trade show booth must be dressed in clothing that bears the company logo.
Network
Contacting potential clients before and after the show is as important as the marketing strategies used during the exhibition, according to the Trade Show Advisor website. A personal telephone call or mailing in advance of a show encourages recipients to visit your booth. Use social networking to spread the word of your upcoming presence at an exhibit. Consider mailing your logo-etched mugs and pens in advance, or send scratch cards that request prize winners to redeem their rewards at your station. During the show, always require your guests to register so you can contact them afterward. These sign-ins may be a prerequisite to receiving any of your marketing giveaways. Call these people within one week after a sdemonstrate your commitment to customer service.
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