A free Facebook page gives you the opportunity to share things -- from products and services to causes and personal interests -- with a wide audience. Just creating a Facebook page doesn't guarantee you an audience, however. You can implement some basic Facebook marketing ideas to promote your Facebook page, increase traffic and get the results you want, whether it's bigger readership, more sales or new friends that share your passions.
Instructions
1. Leave comments and posts on other pages, groups and profiles. You can post these under the name of your page by clicking "Use Facebook as..." in the right sidebar of your page. People who see your comment will click through and visit your page.
2. Promote your page on other social networking sites, such as Twitter and MySpace. Post updates to notify users of new features, posts and links on your page and encourage them to click "Like."
3. Create a Facebook badge or "Like" button to promote your page on another website or blog. Click "Edit Page," then click "Marketing" in the left sidebar to get started. Following the steps will produce a code you can add to another website.
4. Click "Share" in the left sidebar of your page to open a pop-up window with sharing options "On your own Wall," "On a friend's Wall," "In a group" and "In a private message." Click "Share Page" once you've chosen your audience.
5. Ask other pages to add you to their "Favorites." They can do this by visiting your page and clicking "Add to my page's favorites." Return the favor so you both benefit from the advertising.
6. Click "Edit Page," then click "Basic Information" and update your details with relevant information to ensure that people find you in Facebook and general Web searches. Use keywords to increase your visibility. If your page is about your dog-grooming business, for example, use the keywords "dog care," "pets" and the name of your city.
7. Pay for targeted advertising on Facebook. Click "Edit Page," "Marketing" and then "Advertise Facebook" to get started. You can target audiences by certain characteristics, such as age, location and interests.
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