The majority of the public is bombarded with advertising on a daily basis. Because of the steady stream of advertising on television, radio and online, many people simply learn to tune it out. If you want to get your message out to consumers, you may need to pursue a more unusual way to advertise.
Projection Advertising
One of the most effective and unorthodox methods of promoting your business comes in the form of projection advertising. With projection advertising, a projector is set up beside a building. Then the projector beams out an advertisement that is displayed on a wall. This can be used on the side of a building in a prominent location. It only shows up in the dark, but it can be a very intriguing sight for people walking or driving by.
Wrap a Car
Many people spend hours every single day in their vehicles. If you can get their attention, it could provide your business with a much-needed boost. One way to do so is to advertise on the sides of cars. Wrapping a car in business advertising can provide you with an easy and effective way to get your message out. You will have to pay the owner of the car something to keep the ad, but it is usually affordable and it can get results.
Text Messaging
Cell phones are becoming a staple in society while many consumers get rid of land lines and go exclusively with a mobile phone. One marketing technique that is expanding is the use of text messaging. While many people do not like unsolicited text messages, you may be able to get people to opt in to your text message list. If you offer coupons or some other incentive for subscribing, you may be surprised at how many people give you their number.
On-Person Advertising
You also can try to get your message across by providing advertising that goes on people. For example, you could make a T-shirt that has a marketing message on the back. Then pass the T-shirts out at a public event. In some cases, advertisers are starting to put their messages on hand stamps for clubs and other events that require stamps. You might even pay someone to help you generate some word-of-mouth advertising for you.
Tags: your message, many people, projection advertising, your business