According to an April 13, 2011 report in "The New York Times," Interactive Advertising Bureau and PricewaterhouseCoopers research shows that $26 billion was spent on online advertising in 2010. Of that total, $12 billion was spent on search advertising. Search advertising consists of ads that appear on search engine results pages and also on other websites that display ads from the search engine ad network. The advertiser pays each time the ad is clicked on. On search engine results pages, such as Google, text-based ads appear on the top and to the right of organic search listings. Website owners can also opt in to display advertising on their sites from these search advertising networks and receive a percentage of the cost paid by advertisers.
Instructions
1. Complete Google's online AdSense application form. Provide information about the website that you want to run ads on and what kinds of ads you agree to run. You will also need to decide if you are applying as an individual or as a business and provide payment information. Google will then review and approve your application.
2. Log in to your AdSense account at google.com/adsense and select the AdSense setup tab. From there, select AdSense for Content and advance though the steps to create your code. At the end of the process, copy the code provided.
3. Paste the code into the body section of your website. If you are using Dreamweaver, paste the code into your site using the code view. If you are using WordPress, many themes have built-in widgets for AdSense. If your theme does, paste your code into the WIdget.
4. Save and upload your website. The ads should appear once the page is uploaded, but it may take a few hours for the ads to be targeted to the content on your site.
Tags: code into, search engine, billion spent, engine results, engine results pages, results pages, search advertising