The Truth Campaign focuses on decreasing youth's use of tobacco.
The Truth Campaign is a large youth-focused, anti-tobacco education program designed to teach teens about marketing techniques used to promote tobacco and to inform them of the dangers of tobacco use. According to protectthetruth.org, the campaign has been highly effective. The websites reports that indicates 24 million youth had seen Truth campaign ads during the campaign's first two years and evaluated the ads highly for providing reasons not to smoke. Spreading the word of the Truth campaign is possible in several ways.
Join The Tour
The Truth Campaign hits the road in the summertime with its big orange trucks, taking its message to youth across the country. This is an adventurous way to help the cause and help spread the word. Opportunities are limited, but the application process gives anyone who is sincerely interested enough a chance to join the tour. The application form is available at the campaigns website, thetruth.com.
Distribute Education Materials
The Truth Campaign is always looking for those willing to help spread the word. At the truth.com, you can find downloadable tools like screensavers, wallpapers and a fact clipboard -- information that can be shared with friends. The Campaign also encourages people to join on social networking sites such as Facebook, SocialVibe and Twitter.
Wear Truth Campaign Apparel
The Truth Campaign has produced a variety of well-designed T-shirts and other merchandise with anti-tobacco messages. One T-shirt features artwork of large moths and points out that naphthalene, an ingredient in mothballs, is also found in cigarettes. Another T-shirt simply has the number 353 and in a much smaller font "per day" ---this is the number of people in the U.S. who die from lung cancer as a result of smoking. A consistent feature of the designs is that they provide information in a provocative way designed to promote questions and discussion.
Contribute Ideas for the Ad Campaign
The Truth Campaign has produced a number of clever video ads, and the campaign is willing to consider ideas submitted for future productions. However, its "terms of use" specify that submission of any ideas grants the campaign the right to use them without compensation. That means you'll have the satisfaction of contributing, but don't expect to be paid for your ideas.
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