Time to present your promotional idea.
A good promotional idea is new, innovative and has the ability to reach a large number of people at a very low cost. For example, many businesses like to use press releases as a promotional tool because they allow you to disperse information about your product or service to many people for very little money (about $80 to $300 per release) and possibly attract news coverage and articles that will further promote your business. When you are presenting a promotional idea to your company or to another company or investor, you must be professional and thorough in your approach.
Instructions
1. Layout your plan on paper. Since you are only pitching a marketing idea (the broader spectrum under promotions), just work on putting together a marketing proposal at this time. Write about the overall promotional idea that you have in mind, how it will be implemented, who it will reach/target, how it is relevant to the product or service and how it will help the business. Also write about your competition---are there other similar promotional ideas that are in existence? Are you improving on an idea that has already been implemented or is this brand-new to the world? Include evidence that your idea will work in the form of research, focus groups or statistics from previous promotional campaigns. See "Resources" below for a full marketing plan outline.
2. Prepare your promotional plan in a visually professional format. Print the proposal on bright white quality stock paper and make it into a spiral- or coil-bound booklet. Be sure to add a clear front cover and colored back cover to the proposal when bound.
3. Present your promotional idea in person if you work for the company or have an appointment with the company representative who deals with promotions, or via FedEx (no regular snail mail). Add a cover letter to the proposal if you are going to send it via mail. Be prepared to give an impromptu meeting to describe your promotional plan if you are submitting it in person.
4. If asked to present your promotional idea in person as a followup to the proposal, prepare a small PowerPoint presentation outlining your promotional idea as a supplement to your written proposal. Bring more evidence of the viability of your idea if the client or representative still has reservations, including experts, reports and case studies, if possible.
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