Advertising on Facebook can be an effective way to reach a specific target market who is interested in the products and services that you have to offer. When you choose to get involved with Facebook advertising, you must abide by the advertising guidelines set forth by Facebook. You have the option of including different types of information and using different ad types.
Specific URL
When you create a Facebook advertisement, you have the option of displaying a URL to your website. When you choose to display a URL, it must be the same URL that your visitor will be taken to when she clicks on your ad. You cannot display one URL and send your customers to another site.
Polls
When creating a Facebook ad, one option that you have is to include a poll. A poll can be an effective way to engage your prospects. With a poll, you ask a question that would interest a large number of people and provide several possible responses. After the individual participates in the poll, he is taken to a different URL or page on Facebook.
Videos
Another type of content that you can include with a Facebook ad is a video. By creating a video, you make it possible to convey a message to your visitors in an attractive manner. Videos can be used to simply engage your customers or to sell them a product.
Event Invitation
Some advertisers choose to use event engagement invitations as a way to attract customers. With this option, you create an event that would attract your customers. Then you allow customers to confirm that they will attend the event. Customers can also say that they will maybe attend the event or decline attending. If you have a sale or a promotion event for your business, this can be an effective way to generate interest in it.
Appropriate Content
When creating a Facebook ad, you have to include appropriate content. You must not include any vulgar or profane language in the ad. It cannot involve gambling, weapons, drugs or tobacco. Your ads cannot promote a "get rich quick" scam or anything else that does not provide truthful information.
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