Internet marketing
coordinators promote products via websites.
An Internet marketing coordinator is someone who develops a company's advertising on platforms such as websites, email or wireless media, such as cell phones. Internet marketing coordinators must be skilled in both promotions and technology, with a thorough understanding how the two can tied together to bring a business income. Internet marketing coordinators work in a wide array of industries and perform a variety of tasks.
Basics
Internet marketing coordinators aim to get the word out about their company and its products and services, via the World Wide Web. They oversee the creation of websites, email newsletters and text alerts, putting a positive spin on what their company has to offer. They keep an eye on trends and the competition, developing logos and company mottos through the use of graphics and HTML-generated designs. Internet marketing coordinators must know their demographic and on which sites to place banner advertising, as well as have a thorough understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Skills
Internet marketing coordinators must be expert communicators, since effectively relaying information is their job. They must have a fair amount of computer and graphics skills, and possess an ability to draw interest in products through promotion. On top of those things, Internet marketing coordinators should be organized, analytical, energetic, highly creative and capable of finding solutions to problems. They also need to take charge of projects and see them through to completion.
Background
Most companies favor candidates with a bachelor's degree in marketing when hiring an Internet marketing coordinator. Areas of study typically include web design, writing, media marketing, communications and multimedia. Sometimes, Internet marketing coordinators work in various forms of marketing or advertising (or sales) before moving into the technological aspects of their industry. Along with a college education, Internet marketing coordinators often need experience working in a team environment and have displayed an ability to lead.
Prospects
Opportunities for marketing managers are expected to be plentiful during the next decade, particularly for those who work in the Internet and computer industry. According to the U.S. Bureau of Labor Statistics, jobs for marketing managers are expected to increase by 12 percent from 2008 to 2018, which is about as fast as average for all occupations.
Earnings
Salaries for Internet marketing coordinators tend to vary by experience and responsibilities. According to PayScale.com, they earned anywhere from nearly $32,000 to more than $45,000 per year in March 2010. Some are capable of making significantly more than that with success marketing a companies products and services.
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