Marketing is defined by Merriam Webster as "the process or technique of promoting, selling and distributing a product or service." Traditional marketing mediums include print-based channels, such as magazine and newspaper ads, as well as television and radio marketing. The Internet offers many types of mediums, including email, mobile and social media marketing. Regardless of your preferred avenue, there are many types of amazing marketing ideas that you can implement for your company.
YouTube Channel
Sign up for an account with YouTube and post videos for free to market your products or services (see the Resources section). Companies may create a YouTube "channel," which is a branded page about your business that includes videos that are relevant to your customers and useful to your target audiences.
Video Contest
Rather than making videos yourself, you can develop a "user generated" video contest, where your customers create videos and upload them to your website in return for the opportunity to win a prize. For example, if you're marketing a food product, you can develop a contest that awards your customers for the best video that involves your food. It's a good way to create excitement and spread the word about your brand.
"Bulky" Direct Mail
Direct mail is a marketing letter or postcard that you send to your customers via the post office. To make a direct mail letter stand out, purchase a small "bulky" item that you can include in the envelope to entice your customers to open your letter. For example, if you're in the physical therapy business, you can send a letter to your customers with a special introductory offer. Your bulky item could be a sweatband to wear during a session.
Search Engine Ads
If you're marketing your product or service to a high-end customer who may give your company much business, purchase a search engine advertisement that includes your high-end customer's name and a targeted message about your company. If your target customer types his name into a search engine, your ad will appear. For example, in 2010, a recent college graduate bought ads on a major search engine that included the names of several creative directors he wanted to impress. When they typed their names into the search engine, the first result was an ad telling them why they should hire the graduate. He received interviews and, ultimately, a job.
Send Gifts
Customers remember companies that stay in touch with them, and one of the best ways to stay in touch, while simultaneously marketing your product or service, is to provide free gifts. Send your customers a card for their birthday or a small holiday gift each year. This can be a discount or special offer for your products or services. The result is to position your brand favorably and build loyal customers over time.
Tags: your customers, about your, product service, your company, bulky item, high-end customer