Think about the needs of your clients when finding a recycled promotional product to give away.
Whether promotional items are in the form of useful gifts for your clients or just stationery that you use to correspond with those clients, they can be a great way to get people to remember your name and to brand your business as eco-friendly. When it comes to choosing between promotional materials, think about the needs of your client and what they might use most often. At the same time, go for something a little different than the other guys.
Stationery and Correspondence
Your company has a way to promote its green ethos with every correspondence. Use recycled stationery and envelopes to correspond with clients and potential customers, and be sure that the paper and envelopes advertise their recycled content somewhere on them. Also use soy-based inks offered by many printing companies, and be sure to advertise that you're using them.
As an alternative, offer your clients their bills and correspondence completely online, and tell them that you are working to conserve paper by doing your business electronically. Also have promotional brochures printed on recycled paper.
Shopping Bags
If your business is at an event where it's appropriate to give away some "swag" to attendees, a shopping bag can be a great recycled promotional item. Purchase a set of reusable and recycled shopping bags with your logo on them, again making sure that their recycled content is adequately displayed. Before you give the bags away, place a promotional brochure for your company inside the bag.
Calendars
Calendars can be a big hit at promotional events as well, as long as they have a pretty picture on each page. Have a calendar printed on recycled paper, featuring tips or hints from your business, any applicable coupons, and "added value" information for your potential clients. Include your address, telephone number and website on each page, and be sure to clearly display the calendar's recycled content.
Desktop Plants
Desktop planter boxes are another way to think beyond the free pens and paper. Several companies offer a recycled planter pot set that can be printed with your company's logo. Unlike some of the other passive marketing materials, this one needs a bit of daily care, forcing its user to remember your name every time they look at the pot.
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