You've registered your business, acquired a domain, purchased web hosting and meticulously designed your storefront. Now that your store is fully operational, you've got only one thing left to do before the orders start pouring in: Advertise your online store. When it comes to advertising, studying the market, employing creativity and remaining diligent will help make your online store a success.
Instructions
1. Use search engine optimization (SEO) on your website by using relevant keywords in your product descriptions. Take advantage of tags, metatags and titles, as well as updating your site on a regular basis. Your web hosting site might have tools and advisors to guide you through this process.
2. Use different titles and tags for each page of your website, such as the About Us page, Privacy Policy page and Returns page. This will help give your page a higher search engine results page (SERP) value.
3. Maintain a professional online store. Provide thorough information about your company, including your mission statement, company address, company contact information, privacy policy and return information. Proofread your site thoroughly and often to be sure the information is current and accurate.
4. Create a product feed and submit it to Google, Yahoo and other search engines. Your web host site might have a quick way of doing this. Otherwise, visit Google Product Search to create a free feed.
5. Invest in pay-per-click (PPC) advertising such as Google Adwords, which places your ads on relevant websites.
6. Use blogs, message boards and forums to create buzz about your store. Only post in blogs that are somehow related to your product. Be sure to include links to your store in your forum signature. However, don't overdo it; you might get tagged for spamming. If you're running a promotion, post your deals at community websites such as Slickdeals.net and Fatwallet.com, where users share hundreds of shopping tips and deals every day.
Tags: online store, your store, about your, might have, search engine, site might