Marketing executives around the world turn to the marketing mix as they work to promote products and services for their companies. The marketing mix typically includes product, place, price and promotion, but packaging, positioning and people are also important factors. Just as marketing executives apply the marketing mix to products and services, job seekers can apply the each of these elements as they put together their job search. In order to incorporate the marketing mix, follow the steps below:
Instructions
1. Identify your product. In this instance you, your skills, knowledge and abilities are the product you're trying to sell to potential employers.
2. Think about the types of jobs you'd like to have and places you think you'd like to work. For example, are you in search of an office job where you're behind the desk or a position in sales where interact directly with potential customers.
3. Decide the price you want to charge for your knowledge, skills and ability. Simply put, come up with your ideal salary range based on what you have to offer and the average rates in your area. Set a minimum and maximum salary requirement.
4. Position yourself to be seen. Sign up for social networking sites like LinkedIn, Brazen Careerist, and Twitter. You may also consider blogging since many employers show interest in potential hires ideas and thought processes. Share your ideas and position yourself as an authority to get a following on these social sites. Engage with people who are a part of the industry you'd like to work.
5. Create a resume and cover letter that position you as a professional ready to tackle your next challenge. Be sure that your resume and cover letter are free of errors, concise and tailored to the industry of your interest.
6. Promote your resume and cover letter on your social networking pages, blog and website. Upload it to job search sites and distribute it to potential employers. You may also want to email it along with a note to past mentors, professors and colleagues.
7. Network as much as you can online and offline. The more people you connect with, the better your chances are of finding a job in a reasonable time frame. If people know you, your skills and career objectives, they are likely to pass your name and/or information along to their friends and colleagues who are hiring for positions that may interest you.
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