New small businesses pop up every day. These businesses start out strong, but fail to grow. The lack of growth may be a because of little or no advertising. If you do not advertise your business is likely fail. However, many small businesses do not have a budget that allows them a large sum of money to spend on advertising. You can find several cheap ways to advertise for your business.
Internet
Believe it or not, the Internet is the way to go. You can reach hundreds, even thousands, of people for one price. You can find a number of ways to advertise on the Internet for a reasonable price. One of is to set up a website. By bringing people into your website you are advertising your business. You may want to Google your business to see if it comes up. If necessary, pay a one time fee for a professional web builder to set up your site with search engine optimization. That means that when people type certain words into a search engine your company will appear.
You can advertise on social networking sites. Choose from a couple of different payment options for this. Some sites allow you to pay per click, meaning that you only pay when someone actually clicks on your advertisement. This is usually pennies. You can have the advertisement show up for those who may be interested in what you have to offer. This focuses your advertising on the people who are or might be interested.
Business Cards
Purchase business cards. The cards can be used to spread word of your business for minimal cost. Many local printers will print hundreds of business cards for around fifty dollars. You can leave the business cards where the cards will be picked up. For instance, if you are a ghost writer, leave your business cards at a local bookstore where want to be writers hang out Make sure that you design the business cards to stand out. Too many people have 15 or 20 business cards in their wallet that they never think of again. Design your business card to be an odd shape or a bright color; anything that might make people look at it twice.
Promotion
Wear evidence of your business wherever you go. You can make up T-shirts with your business name and address on them. Magnets for your car can be used in the same way. If you have friends and family who will help you advertise your business, give them T-shirts to wear and magnets to use. Make sure your phone number or website can be easily read. If the T shirt prompts someone to stop you in the store to ask about your business, tell them about it and hand them a business card or two to pass along to other interested persons.
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