Online ads allow you to reach a targeted audience.
The best adserving platforms allow you to target your audience. When you sign up for a platform, you will be able to create your ads, set a daily budget and set up the targeting features. To create the ad you must enter a headline and body copy. The budget is the amount you are willing to spend per day to show your ads. The targeting features allow you to show your ads to only people in a certain location or by demographics, industry and other related features.
Google AdWords
Sign up for the Google AdWords platform to reach people who search the Web using Google. Set up your campaigns to show ads based on the keywords searchers type into Google. For example, if you have a candy store in Miami, Florida, and someone searches for "Buy candy" your ad will show up provided you are targeting the keyword phrase "buy candy" and have set the location preferences to show your ad to people in Miami, Florida.
Microsoft adCenter
Sign up for the Microsoft Advertising adCenter to reach searchers using the Bing or Yahoo! search engines. Using the adCenter, target users by keyword, location and even day parting. Day parting is defined by Certified Knowledge as a process in which you choose to display an ad during a specific set of hours. For example, you can set your ads to only show from 8 a.m. to 8 p.m. to people who type in "buy candy." This helps you run time sensitive offers such as a 24-hour sale.
Facebook Ads
Sign up for Facebook Advertising to reach the millions of people using Facebook each day. Using the platform, target your audience by their interests, demographics and location. You can also test image vs. text-based ads to see which one resonates with your audience best. Additionally, you can choose to promote an outside Web page or your Facebook Page. A Facebook page is a public profile for a business or public figure that functions much like a personal profile page.
LinkedIn Ads
Sign up for LinkedIn Ads to target professionals who need your solutions or services. Within the LinkedIn platform you can target by demographics, location, profession, job title and industry. Additionally, you can target people who are in particular interest groups. For example, you can target people between the ages of 30 and 55 who have the job title "Marketing Director" and belong to the group "Online Marketing Best Practices." This is a great way to reach professionals in your target market.
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