There are several ways to promote a website for a business.
Increasing incoming traffic to your website may appear difficult and daunting. Fortunately, there are several ways to promote your website that extend beyond word-of-mouth. Keep your target market in mind as you explore your options. Although everyone loves freebies, websites without a brick-and-mortar establishment should utilize the power of social media. Most of all, be creative and use everything you can to enhance traffic and profits.
Submit Website to Search Engines
Search engines -- such as Yahoo, Google, and Bing -- help deliver traffic to websites. Websites, however, must appear prominently when someone makes a query using a phrase related to the business or activity. New sites can link to previously listed sites high on the search engine list. Web designers, hosting firms, and business associates can establish the partnership. Business owners can submit their site manually, using the links listed in the "Resources" section, as well.
Participate in Social Networking
There are several social networking sites that business owners can use to promote their websites. Virtual communities help connect owners with as many other members as possible by sharing relevant links from their sites. Certain sites, such as Facebook and MySpace, allow businesses to create pages with relevant information about their products and services. Owners can offer promotional giveaways, create game-based applications, or start discussions for their extended network.
Distribute Promotional Products
Owners may include their domain name on their return address of letters they mail as well as on business cards. T-shirts, hats, and other inexpensive gadgets with logos double as complimentary gifts for valued costumers. Refrigerator magnets with website names serve as a constant reminder for potential clientele whenever they go to the fridge. Local businesses can show their support for a community by sponsoring a little league team. In return, banners that include the business and its Web address are placed in highly visible areas within the arena.
Advertise Online
Pay-per-click advertising (PPC), in which advertisers pay the hosting website whenever the advertisement is clicked, is an elegant way to track feedback and promote the site. An intriguing banner on a site that caters to the business's target market will help increase traffic. Text-link advertising directs users to a website once they click on a specific phrase related to the site. This form of advertising is a cheap way to bring in lots of traffic from more established websites.
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