Businesses are always looking for a way to one-up their competition and increase their customer base. If you have a great advertising idea that you believe can benefit a business, you may choose to sell it. It can be a lofty task to take an idea from concept to execution, but by taking certain methodical steps, you may be able to profit from selling your advertising idea.
Instructions
Sell an Advertising Idea
1. Organize your idea into an executable tool. An idea in and of itself will do people little good unless they know execute it. If your idea is for a business to advertise in a new coupon magazine, for instance, you will need to work out all the details of the magazine including, cost, distribution, circulation, time commitment and style.
2. Turn your actionable idea into a refined sales presentation. Having a good idea is one thing, persuading people to spend money on your idea is quite another. Create a presentation to market your idea. In your presentation you will want to establish a need in the mind of the buyer, for instance a need for more customers. You will then want to convince them that your advertising idea is the solution they have been looking for. Finally, you will want to create a sense of urgency with the customer so he will be compelled to buy as soon as possible. Include any statistics you can find to support your idea and sales tools such as PowerPoint, poster boards and sample products to add to your presentation and customer testimonials if you have sold in the past.
3. Practice your presentation both by yourself and in front of an audience of peers so that you are fluent and can confidently present the material. Ask your peers to raise objections so you can practice overcoming them.
4. Discover your target customer. Figure out which customers will most benefit from your product. There would be no sense targeting a company that does not advertise, such as a commercial supplier, for your advertising idea.
5. Attend networking groups and make phone calls, including cold calls, to secure appointments. Be persistent and follow up until someone allows you to present your advertising idea.
6. Be prepared on the day of your scheduled meeting. Dress to impress, show up early, have all of your presentation materials and be confident. Pitch your advertising idea.
7. Close the deal or follow up if need be and enjoy the profits as you begin to sell your advertising idea.
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