Newspapers are the oldest form of advertising.
Advertising is a method of publicly announcing a company's services or products, or both, to consumers. Advertising falls under the marketing mix of promotion and helps build brand loyalty amongst consumers. When a company or business opens, it puts together an advertising campaign to make money and let people know more about it. Businesses do this by using one or several types of mediums to reach potential customers. Advertising can be done in newspapers and magazines and via infomercials.
Newspaper Advertising
Purchasing newspaper ads is a form of print advertising. An inexpensive newspaper ad is normally purchased in the form of a classified ad in the back section of the paper. Classified ads are usually the size of a business card and are a good way to reach a large number of people. Newspaper ad costs depend on whether the paper is local or national and how frequently it is printed. Newspaper ads can range between $200 (for a local ad) and $20,000( for a local or national ad depending on the ad size). Companies often negotiate a contract with the newspaper for a specified period of time, and normally the longer the contract the better the ad rate is. Purchasing multiple ads is more cost-effective than a one-time advertisement. Classified ads are the most cost-effective advertisement in a newspaper.
Magazine Advertising
Magazine advertising is geared toward businesses with a niche market, such as fashion or music, and allow a business to reach those target customers. Magazine types include consumer publications, trade magazines, monthly publications and local and national publications. The two most expensive ad placements in a magazine are the inside front cover and the back cover. The ad price depends on the size of the ad, whether the ad is in color, where the ad is placed and the number of times a business runs the advertisement. Advertising in a magazine is more cost-beneficial for larger companies that can commit to a long-term partnership with the magazine and that already have established a sense of brand presence among consumers. Magazine ads can start at as low as $500.
Infomercials
Infomercials are a form of advertising for businesses that demonstrate how a product works. Infomercials are done on television as well as on the radio. Television infomercials normally last 30 minutes and provide in-depth product information and demonstrations to educate potential consumers and introduce a new product to the market. Televised infomercials have costs associated with producing the infomercial segment as well as costs of purchasing air time. The cost to produce an infomercial depends on the talent used, location and so on. The air time price for airing the infomercial ranges on average from $100 to $3,000 per spot. The cost of airing and producing an infomercial can be expensive, but companies using this type of advertisement get the benefits of reaching a mass audience.
Tags: local national, form advertising, producing infomercial