Business Card
A successful construction company will be in constant contact with a wide network of vendors, clients and potential customers. Making the most of these communication opportunities can give a company a competitive edge. Increase the strength of your construction business connections by using business cards as a strategic marketing tool.
Magnetic Cards
Use magnetic business cards to encourage contacts to retain your card. Hand out magnetic cards to suppliers and anyone else you come in contact with who could send business your way. For residential services, include your magnetic business card in marketing promotions along with discounts on repairs, new deck construction or additions. While customers may not need your services at the time you send out your advertisement, they're likely to keep a magnetic card -- giving your business valuable ad space right on their refrigerator or filing cabinet. For additional exposure, you can contact your local yellow pages publisher to see about attaching your card to the outside of directories distributed in your area.
Exclusive Offers
Turn your business cards into instant promotions. When you meet a potential client or customer, jot down a quick offer or discount on the back of your business card. This creates a more intimate connection with your new contact. For example, if you discuss a bath addition with someone, add a note on the back of your business card that says, "Mention Joe recommended you for a 10% discount". They will feel like they're getting an exclusive deal not available for other customers.
Complementary Business Referrals
Make it easy for complementary businesses to refer your construction services to others. Distribute your business cards to materials suppliers, specialty shops, decorators, real estate agents and other building- or home-related businesses. Put an identifying mark on your card, such as a reference number, that allows you to identify where a customer received the referral. Provide a monetary incentive, such as a percentage of a construction order, to encourage these businesses to hand out your cards. For maximum benefit, use double-sided business cards with a coupon or promotion on the back.
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