Bathroom remodeling companies can use many small business promotional strategies.
As with any small business, effective marketing of your bathroom remodeling company can establish your outfit's reputation in your locale and give you an edge on the competition. In the past, marketing efforts required a considerable amount of expense, such as printers, broadcast outlets and expensive classified space. Today there are a wide variety of new media strategies and contemporary promotional tactics businesses can employ.
Modular Product Literature
Instead of bulky, multi-fold brochures that attempt to explain the entire realm of bathroom remodeling, use a blend of documentation and literature outlining specific potential needs of your target market. Organize your information in a clear manner on a single page. Highlight cost-effective benefits of bathroom remodels, such new energy-saving trends in fixtures. Outline basic, easily-understood facts such as gallons of water saved using a new toilet versus an old toilet. Pass out your literature via a mass mailing, or deliver it door-to-door. Research neighborhoods in your area where the houses are older and would be more viable candidates for a bathroom remodel.
Work Portfolio Techniques
Keep a neat and well organized portfolio of your work on hand at all times, documenting before and after pictures of your past remodels. Use a disposable camera when documenting bathrooms prior to remodeling. When photographing your completed work, use a higher-end camera. A good quality photograph of the remodeled work will make the improvements stand out. Keep photos of your work uncluttered and well lit.
Internet & Social Media
Create a website to display both your company literature and portfolio in the digital realm. Use social media programs such as Twitter and Facebook to inform potential clients of current projects or the benefits of remodeling, or send out daily bathroom-remodel related green energy facts. E-mail lists are a modern way to keep in touch with your client base. Have a place on your website where clients can sign up to learn of new bathroom and plumbing technologies or product and service discounts.
Grassroots Presence
Use low-budget, community-based promotion to foster a human element to your business. As opposed to large-scale advertising initiatives, sponsor community programs such as youth athletics, charity drives, neighborhood clean-ups or walk-a-thons. These initiatives are not only less expensive than television and radio airspace and billboards, but are also demonstrate that your business has a sense of duty to the community.
Vehicle Wrapping
Vehicle wrapping and/or lettering is an effective way to marketing your business as you travel throughout the community. A tasteful but entertaining display of your company's logo, basic capabilities and contact information on your van or truck can become a recognizable presence and dawn on people when they require bathroom maintenance or remolding.
Tags: your business, bathroom remodeling, effective marketing, effective marketing your, marketing your, programs such, small business