Fashion marketing is part of the business side of the fashion industry, and it is just as important as the creative side of a fashion house. Even if you have a great product, it won't go far unless you do a significant marketing to create awareness. Like all marketing, you must define your target market and create a marketing plan. The following are some fashion marketing tips to get you started.
Enlist Followers
Once you have your target market defined, you must identify some influential people within your target market. Say you have come up with a new line of t-shirts, and you have defined your target audience as teenage and young-adult women. You will probably want to approach a young singer or actress to support your line. If you have no access to anyone famous, perhaps you can start small with the cheerleading team at the local high school. Once you have your followers identified, give them your product to use, wear and tell their friends about.
Utilize Events
If you are starting in a small location without a large reach, then you should sponsor events at the local level. Get creative with how you sponsor an event. Maybe you can't fork over cash to be an event sponsor; rather you can provide a free sample of your product for the swag bag at the end of the event. Say you are trying to market a certain type of handbag, you could donate gift certificates for your handbags to the swag bag of a local wine tasting, or you could donate an actual handbag to a silent or live auction.
If you are looking to market your new fashion product in a big way and have the means to do it, sponsor a fashion show or donate your product for the swag bags. If there isn't a fashion show that fits your audience, plan your own and make sure you get your influential followers there.
Blog About Your Products
A fashion blog is a great new marketing tool for the fashion industry. Create a blog and describe your products, give fashion and beauty tips, and, most important, show lots of pictures of your products. A blog can help you establish yourself as a trusted source in the fashion industry, and people will start seeking out your products.
Imprint Your Bags
Even if you are on a tight budget, splurge to get your bags imprinted. You want customers to leave your store carrying a bag with your brand on it. Nothing will help you better spread the word than customers carrying your brand name around with them.
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