Promotional writing is the fundamental lifeblood of the American economy.
Advertising and promotions are the lifeblood of the American business machine. The most useful consumer product ever invented would die a quick death if a marketing agency didn't exist to reveal its expediency to the rest of the world. Likewise, it is true that the most useless product in the world can generate revenue when talented writers are engaged to promote and advertise it.
Infomercial
The infomercial is one of the most recent advancements in promotion and advertising. Most commercials before the 1980s lasted 30 to 60 seconds, but the infomercial became a 30-minute long commercial masquerading as a television show. Writing this promotional tool requires the talent to create the illusion of a talk show that is actually just one long advertisement for a certain product or company.
Press Release
The press release is a written piece of information distributed to media outlets that include radio stations, television networks, newspapers and websites. The press release contains information about a new product or service. The writer of a press release generally includes contact information, quotes about the product, facts about the product or event and information on why releasing this information at this time particular time is important.
Corporate Brochure
A corporate brochure is a piece of promotional writing that contains information about a company or product with the intent of providing customers or stockholders with reassuring news about the future. Corporate brochures can contain a wide variety of information that ranges from pointing out the company's financial stability to revealing how thoroughly a new product has been test marketed.
Newsletter
Newsletters are a good way for a business to promote itself directly to its known customer base. Sending customers a weekly, monthly or quarterly newsletter allows a company to educate its readers about the business as well as be used as an advertising tool for selling a specific product. The authors of "The Guerrilla Marketing Handbook" recommends saving money by designing the newsletter as a self-mailer, thus eliminating the cost of envelopes.
Catalogs
It's easy to look at some catalogs and to forget that they are even considered a type of promotional writing. Catalogs can vary substantially in style and substance from simply being a list of items products available with their price to providing much more creatively written descriptions like those in the J. Peterman catalogs.
Websites
Somebody has been hired to write all those words you find on a promotional website as well. Websites can be seen as the 21st century alternative to old-fashioned newsletters if you'd like. All the information that would normally be covered in a newsletter can be covered on your website with the advantage of being able to provide instantly updated information. While you may want to hire a website designer to create the technological foundation for your internet promotional presence, it is probably better to hire an experienced writer to create the text.
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