Trade-promotions managers may be responsible for designing special coupon events to boost merchandise sales.
Trade-promotions managers are responsible for developing and implementing marketing efforts designed to increase product sales in a retail environment. For example, trade-promotions managers may develop contests to generate product interest; manage in-store signage; develop an advertising campaign; or even design training programs with retail sales agents to help them learn sell products more effectively. Trade-promotions managers frequently need to work together with sales and logistics teams, retailers, marketing and public relations teams to accomplish their promotional goals.
Average Salaries
The U.S. Bureau of Labor Statistics is responsible for collecting salary data for U.S. workers, which it then compiles into a limited number of categories. Workers with the job title of trade-promotions manager are likely to fall into the government occupational category of advertising and promotions managers. According to the U.S. Bureau of Labor Statistics, there were more than 32,000 managers within this category in May 2010. The mean annual wage for workers in this category was $98,720, and the mean hourly wage was $47.46.
Average Salary Breakdown by Percentile
In May 2010, the mean annual wage for workers in the advertising and trade manager occupational category was broken into percentiles. The median 50 percent of workers earned $83,890 annually, or $40.33 per hour. The highest 10 percent earned more than $166,400 per year, or $80.00 per hour, while the lowest 10 percent earned $41,480 annually, or $19.94 per hour.
By Industry
The average salary for trade-promotions managers in the advertising and promotions job category varied by industry in May 2010, according to the U.S. Bureau of Labor Statistics. The industry with the highest mean annual salary was the electrical and electronic goods merchant wholesalers, which paid a mean annual income of $140,710 to managers.
The advertising, public relations and related services had a mean annual wage of $121,560. The management of companies and enterprises paid a mean annual salary of $103,460. Managers in the newspaper, periodical, book and directory publishing industry earned an average of $93,120, while managers in radio and television broadcasting brought in $92,510. Managers in the business, professional, labor, political and similar organizations industry earned an average of $99,680.
By Location
The average salary for trade-promotions managers in the advertising and promotions category varied by state in May 2010, according to data collected by the U.S. Bureau of Labor Statistics. The highest-paying state was New York, which paid mean annual wages of $142,330. New Jersey paid an average of $125,920, while Massachusetts paid an average of $116,940. Managers in Michigan averaged $111,120 and managers in Minnesota averaged $109,930.
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