A billboard can be a part of a market campaign that a marketing planner organizes.
A marketing planner promotes an organization or firm’s products or services. Marketing planners may work with those in advertising and promotion to plan and execute a marketing campaign. According to the Occupational Information Network, a marketing planner is also known under the job title of a marketing manager.
Responsibilities
According to the Occupational Information Network, marketing planners figure out the demand for products and services. Some responsibilities that marketing planners have include identifying potential customers. Planners develop pricing strategies with the goal of making sure clients are satisfied and maximizing profits or share of the market. Planners monitor trends and oversee product development that indicates a need for a new product or service.
Environment and Hours
According to the U.S. Bureau of Labor Statistics, marketing planners work in close proximity to top managers. Marketing planners may travel to meet with customers or consult with others within the industry. Marketing planners may meet with clients or representatives. Long hours are common, including nights and weekends. Over 80 percent of these types of employees worked over 40 hours a week in 2008.
Education and Training
According to the U.S. Bureau of Labor Statistics, a marketing planner is required by most employers to have a bachelor’s degree. Many employers prefer a master’s degree with an emphasis in marketing. Completing an internship to gain hands-on experience within the industry is also highly recommended. According to College Board, a non-profit that connects students with educational opportunities, some typical courses include advertising and promotions, consumer behavior, international marketing, marketing communication, marketing management, market research, marketing strategy and professional selling and management.
Earnings
According to the U.S. Bureau of Labor Statistics, marketing managers earned a national mean hourly wage of $57.73 and a national mean annual wage of $120,070 in May 2009. The industries that employed the highest number of marketing managers were the management of companies and enterprises with a mean annual wage of $126,220; management, scientific and technical consulting services, $132,520; computer systems design and related services, $137,040; insurance carriers, $118,860; and depository credit intermediation, $105,770.
Outlook
According to the National Employment Matrix from the U.S. Bureau of Labor Statistics, employment for marketing managers is expected to increase at a rate of 12 percent through 2018. Employment for marketing managers varies and is in accordance to the basis of growth or contraction within the industry that employs them.
Tags: Bureau Labor, Bureau Labor Statistics, Labor Statistics, marketing managers, According Bureau