One positive aspect of marketing is it can help educate consumers.
Marketing and advertising companies take plenty of criticism from consumers and have developed a negative reputation with some people. Marketing is often perceived as deceptive, intrusive and unwanted. There are two sides to every story though, and there are many positive characteristics of marketing that often do not get as much attention as the negative aspects.
Marketing Saves You Money
According to Lars Perner, Ph.D., Assistant Professor of Clinical Marketing at the University of Southern California, marketing can help make us better consumers by communicating sales and discounts on our favorite products and services. Marketing materials, such as coupons, sales flyers, TV advertisements and Internet specials, often communicate special offers for your favorite stores, helping you save money. For example, a mortgage company will often market its services when interest rates are low. This marketing message might help save you hundreds of dollars a year on your mortgage if the company ends up getting you a lower rate.
Marketing Educates
Marketing also can serve to educate people about products or services they need. For example, health-care providers such as physicians might send email newsletters to educate their patients about healthy eating habits and exercise. These newsletters are a marketing device for physicians, but they provide the added benefit of educating patients about something important and potentially life-changing.
Marketing Spreads the Word About Good Causes
Marketing can help you raise money for your favorite charity. Also, large organizations such as the American Red Cross and the Susan G. Komen for the Cure Breast Cancer Foundation distribute marketing materials to help recruit donors and raise money for research that might end up saving lives. Marketing is a crucial component that helps raise awareness about many types of causes.
Marketing Can Entertain
Marketing also can be a source of entertainment. Consider the Super Bowl commercials, which millions of people look forward to each year. Consumers pass certain marketing campaigns and advertisements along to their friends because many of these are genuinely funny and provide a good laugh or a powerful message. There are many creative and talented writers and designers in the marketing industry who create award-winning materials. Many of these become pop culture phenomena when they are passed from person-to-person via word-of-mouth marketing.
Tags: Marketing also, marketing help, mortgage company, patients about, products services, raise money, your favorite