NBA promotions coordinators help get the word out about NBA player events and NBA games.
Promotions coordinators develop, create and implement promotions and marketing campaigns to help spotlight a company's product or services. An NBA promotions coordinator is part of the NBA marketing communications team. The marketing communications team is responsible for all business communications for the NBA, the WNBA and the NBA Development League (D-League). Promotions coordinators develop and implement strategic plans to promote the leagues' global marketing, merchandising, media and production and programming initiatives.
Annual Wage
The U.S. Bureau of Labor Statistics reported the mean annual wage for advertising and promotions managers was $98,720 in 2010. The median salary was $83,890. The lowest-paid 10 percent earned an annual wage of $41,480 or less, while the lowest-paid 25 percent earned an annual wage of $56,820 or less. The highest-paid 25 percent earned an annual wage of $122,570 or more, while the highest-paid 10 percent earned an annual wage of $166,400 or more per year.
Hourly Wage
Some advertising and promotions managers are paid by the hour. The BLS reported the mean hourly wage for advertising and promotions managers was $47.46 in 2010. The median hourly wage was $40.33. The lowest-paid 10 percent earned an hourly wage of $19.94 or less, while the lowest-paid 25 percent earned an hourly wage of $27.32 or less. The highest-paid 25 percent earned an hourly wage of $58.93 or more, while the highest-paid 10 percent earned an hourly wage or $80.00 or more.
Salary by State
The salary for advertising and promotions managers vary by state. Those employed in New York earned some of the highest salaries for this occupation in 2010, according to the BLS, with an hourly mean wage of $68.43 and an annual mean wage of $142,330, while those employed in Illinois earned an hourly mean wage of $35.60 and an annual mean wage of $74,050. New Jersey was also a top-paying state for this occupation, with an hourly wage of $60.54 and an annual mean wage of $125,920. All of these states have NBA teams as of 2011.
Metropolitan Area
The salary for an advertising and promotions manager also varies by metropolitan area. Those employed in the New York-White Plains-Wayne, New York-New Jersey metropolitan division earned an hourly mean wage of $71.13 and an annual mean wage of $147,940 in 2010, according to the BLS. The San Francisco-San Mateo-Redwood City, California metropolitan division was another top-paying metropolitan area, with an hourly wage of $68.67 and an annual mean wage of $142,840.
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